Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
Category : Search result: marketing expert analysis
Tackle the Guardian's Expert Sudoku #7148
Dive into the intricate logic of The Guardian's Expert Sudoku puzzle #7148. This challenging grid, published on 20 December 2025, tests advanced techniques. Can you solve it?
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
Guardian launches 16-part life improvement newsletter series
The Guardian introduces a new 16-part newsletter series offering expert advice on improving daily life. Sign up now for bi-weekly tips delivered over eight weeks.
Martin Lewis's crucial gift receipt tip for Christmas
Money expert Martin Lewis reveals a simple solution if you forgot a gift receipt this Christmas, explaining your legal rights and how to ensure returns are possible.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Fashion Expert's 2025 Christmas Gift Guide: 31 Ideas
Discover Guardian fashion expert Jess Cartner-Morley's curated Christmas gift guide for 2025, featuring 31 stylish picks from cult beauty to designer fashion. Find the perfect present.
Expert's Top 10 Wine Gift Ideas for Christmas 2025
A seasoned drinks professional with 24 years' experience shares his ultimate gift guide for wine enthusiasts, featuring unique presents to avoid common pitfalls. Discover the perfect present.
Tackle The Guardian's Expert Sudoku #7132
Dive into The Guardian's latest expert-level Sudoku puzzle, number 7132. Test your logic and deduction skills with this classic brain teaser. Can you find the solution?
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Wine Expert Reveals Perfect Christmas Pairings
Master of Wine Jane Masters shares the ideal wines for key festive moments, from presents to the King's Speech, helping 47% of Brits boost their wine knowledge.
Shopping Expert's Cyber Monday 2025 Bargain Guide
A seasoned shopping expert reveals her must-buy Cyber Monday deals for 2025, from luxury skincare at Elemis to fashion steals at New Look and PrettyLittleThing. Discover the top savings.
The Guardian's Sudoku 7,124 Expert Edition
Ready for a mental workout? Dive into The Guardian's Sudoku 7,124 expert puzzle. Find the print version and discover how to get the solution for this classic number game.
27 Expert Fashion Gifts for Holiday Season 2024
Discover the ultimate fashion gift guide curated by top stylists and creators. From capsule wardrobe staples to statement pieces, find perfect presents for every stylish person in your life.
Sabrina Carpenter's Black Friday Perfume Sale
Sabrina Carpenter's Sweet Tooth perfume range is now 20% off for Black Friday. Our expert reviews all four scents and reveals her top picks. Don't miss these exclusive deals!
Forestry expert Simon Rietbergen dies aged 65
Tributes pour in for Simon Rietbergen, the forestry expert who helped establish the UN's Great Green Wall Initiative to combat deforestation in Africa's Sahel region.
Ljubljana: Travel Expert's Best City Break Discovery
Discover why travel expert Em calls Ljubljana her best city break in years. This Slovenian gem offers Scandinavian vibes on a budget, just hours from London.
Tallinn named Europe's best city by world traveller
Henrik Jeppesen, who visited all 193 UN countries, reveals why Estonia's capital Tallinn tops his European city list. Discover its charm just hours from London.
Guardian's 2025 Christmas Gift Guide: 158 Picks
Discover 158 unique Christmas gift ideas from Guardian columnists including Yotam Ottolenghi, Grace Dent and Sali Hughes. From £6.40 preserves to £425 cloches, find perfect presents for everyone.
How to claim compensation for a delayed flight
Discover your rights when a flight is delayed, including how to claim up to £220 in compensation and free refreshments. Essential guide for UK travellers.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
Sudoku 7116: Expert Challenge Tests UK Players
Tackle the latest expert-level Sudoku puzzle 7116 from The Guardian. Test your logic skills with this challenging brain teaser and join thousands of UK puzzle enthusiasts.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Top Black Friday Deals: Expert Shopping Guide
Discover the best Black Friday and Cyber Monday deals across home, kitchen, tech, travel and wellness. Our experts have vetted these limited-time offers to save you money.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Martin Lewis' 4pm curtain rule saves money
Money Saving Expert Martin Lewis reveals his rigorous 4pm curtain strategy to retain warmth and reduce energy costs this winter. Learn how to implement this simple cost-cutting tip.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
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