The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
Category : Search result: direct address marketing
Zelenskyy's New Year's Eve message to Ukraine
President Volodymyr Zelenskyy delivers a powerful New Year's Eve address, honouring Ukrainian resilience and vowing continued defence. Read his full message of defiance and hope.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Direct UK flights to Cancun return after six years
Virgin Atlantic has relaunched direct flights from London Heathrow to Cancun, Mexico, for the winter season. The route offers a 11-hour escape to sun, beaches, and Mayan culture three times weekly.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Zelensky's Christmas Address Calls for Putin to Perish
In a sombre Christmas address, President Zelensky shared Ukraine's wish for peace and for Putin to 'perish'. The plea comes amid new attacks and reports of civilian abductions by Russian forces.
Farage criticised for £400k gold pension promotion job
Reform UK leader Nigel Farage faces criticism over his £400,000-a-year role promoting physical gold for pensions. Experts warn the investment is 'niche' and not for most people.
Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
Seaham gets first direct trains to London
The coastal town of Seaham is set for a historic rail link to London King's Cross, slashing journey times. Find out about the new services and cheap advance fares.
Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
Trump's Frustrated Address Raises Eyebrows
Donald Trump's televised address to the nation, expected to focus on Venezuela, became a defensive campaign speech. We analyse the tone and political fallout.
Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
New Direct London Bridge Train Stops at 9 Sussex Towns
A direct commuter rail link from Eastbourne to London Bridge has been restored, serving nine towns and villages. The service, scrapped during Covid, is a major win for East Sussex commuters.
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
Get a Christmas Card from the Royal Family
Discover the simple steps to receive a festive card from the Prince and Princess of Wales this Christmas. Learn the correct address, posting deadlines, and essential tips to ensure your reply.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Weekly Tarot Horoscope: December 8-14
Discover your tarot card reading for the week of December 8 to 14, 2025, as Neptune turns direct. Find mystical guidance for your star sign and festive season. Read your full forecast now.
Annual Breakdown Cover Drops to Just £15 in New Deal
Motorists can secure comprehensive breakdown cover for a full year at just £15 through a limited-time Wowcher offer from Nova Direct, offering huge savings on roadside assistance and recovery.
Student jailed for 90 days after chicken 'rescue'
A California student has been sentenced to 90 days in jail and ordered to pay over $100,000 after breaking into a poultry farm to 'rescue' four chickens. Read the full story.
Direct UK-Germany trains a step closer, says DfT
Direct high-speed rail services from London to Cologne and Frankfurt are being explored, cutting journey times. Plans for Berlin are on hold due to commercial viability. Read the latest.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
Frasers Group UK sales fall despite Sports Direct growth
Frasers Group reports a 5.8% drop in UK sports division sales to £1.3bn, blaming tough market conditions. The retail giant, however, maintains its annual profit forecast. Read the full analysis.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Lake District: UK's Snowy Rival to the French Alps
Skip the expensive Alps trip. The Lake District promises snow-dusted peaks, festive markets & cosy pubs, all reachable by direct train from London in hours.
Cyber Monday: Up to 50% off 70+ London Theatre Shows
London Theatre Direct's massive Cyber Monday sale offers discounts of up to 50% on over 70 West End shows, including Hamilton and Stranger Things. Act fast to secure these limited-time deals.
Saturn Direct: Cosmic Shift Brings Clarity Nov 28
Saturn changes direction on November 28, 2025, bringing a major cosmic shift. Discover today's horoscope predictions for all star signs and how this planetary movement rewards patience.
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