Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Category : Search result: firstparty data sport
CVC close to securing investment for $14bn Global Sport Group
Private equity giant CVC Capital Partners is finalising external investment for its $14bn Global Sport Group, paving the way for major new sports acquisitions in 2026. Read the exclusive details.
Australian Sport's Golden Year: Stars Shine in 2025
A look back at a remarkable 2025 for Australian sport, featuring global triumphs for Oscar Piastri, Molly Picklum, and sprint sensation Gout Gout. Discover the stories behind the success.
Sabalenka's 'Battle of Sexes' labelled cynical own goal
Aryna Sabalenka's proposed tennis match against a male player is dismissed as a cynical publicity stunt that undermines women's sport. Read the full analysis.
Weekend Sport Guide: Premier League, Ashes, NFL
Your complete guide to a blockbuster sporting weekend. Follow the Premier League title race, the Ashes decider, and crucial NFL playoff clashes. Don't miss a moment of the action.
Take the 2025 Sport Business Quiz from City AM
Think you know the 2025 sport business landscape? Test your knowledge of Ryder Cup wins, F1 sales, and NBA takeovers with City AM's topical quiz. Have a go now!
Trump's 2025 Sports Takeover: A 2026 World Cup Preview
Donald Trump has turned major sporting events into a personal political stage. With the 2026 World Cup and a White House UFC fight ahead, his fusion of sport and power is set to intensify. Explore the strategy and its historical echoes.
Dark Side of Professional Darts Revealed
Beyond the raucous crowds and big money, elite darts players reveal a soul-destroying tour, loneliness and a loss of passion for the sport. Exclusive insight from Alexandra Palace.
Santa's List: Who's Checking the Checkers?
As Christmas Eve approaches, questions arise over the oversight of Santa's famous 'naughty or nice' list. Who ensures its accuracy and fairness? We investigate the festive data dilemma.
Sports Stars Urge Government to Protect Playing Fields
Olympic champions and governing bodies warn planning reforms could scrap vital protections for England's playing fields, hitting the poorest communities hardest. Act now to save our green spaces.
86m Spotify tracks stolen in major data scrape
Activist group Anna's Archive claims to have scraped 86m music files from Spotify, raising fears the data will train AI models. Read the full story on the copyright battle.
Private Capital Reshapes Sports Finance Future
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
Steven Caulker retires from football to pursue coaching
Former Tottenham, QPR and Liverpool defender Steven Caulker announces retirement after a 17-club career. The ex-England cap now focuses on coaching and mental health work. Read his full statement.
Massive data centre's water demand raises environmental concerns
Plans for the UK's biggest data centre in Northumberland face scrutiny over its colossal water needs, equivalent to a town of 50,000 people. Local campaigners warn of environmental strain.
Charlotte Dujardin cleared for return after horse whipping ban
Olympic champion Charlotte Dujardin is set to return to competition after serving a ban for horse whipping. The FEI Tribunal has cleared her for the Dressage World Cup. Read the full story.
SPOTY 2024: Henry's Lifetime Award & Nominees Revealed
Thierry Henry to receive Lifetime Achievement at BBC Sports Personality. Full list of nominees for World Sport Star, Team of the Year and Young SPOTY revealed.
F1 writer Gerald Donaldson dies aged 87
Renowned Formula One journalist and author Gerald Donaldson, famed for his classic driver biographies and a remarkable interview with Ayrton Senna, has passed away at 87. Discover his extraordinary life and legacy.
Westminster Council warns personal data copied by hackers
Westminster City Council confirms hackers likely copied sensitive resident data in a November cyber attack. The council is investigating the breach's full impact. Find out which services are affected and how to get help.
Pornhub data breach exposes 200m premium user records
Hackers accessed viewing habits and search history of Pornhub Premium users. The breach, linked to ShinyHunters, involves data from before 2021. Read the full details.
2025's Biggest Sporting Cheating Scandals Revealed
From AI in Go to waxed pool balls and ski suit scandals, we reveal the dark side of sport in 2025. Discover the stories the BBC won't be celebrating.
Great Lakes water crisis as AI data centres move in
Water levels across the Great Lakes are falling, just as energy-hungry mega-scale data centres move into the region. Communities in Ohio and Michigan are fighting back against the threat to their water supply. Read the full investigation.
Citi and LSEG Strike Major Data Partnership
Citi partners with London Stock Exchange Group to integrate Workspace data, aiming to boost efficiency for its 35,000 investment bankers. Discover the strategic move.
Ellie Kildunne on confidence, chaos and rugby's golden age
England rugby star Ellie Kildunne opens up about her World Cup win, ADHD, and her mission to drive women's sport forward. Discover the person behind the player.
Rugby's brain-damaged players wait five years for help
Five years after The Guardian first revealed the legal action, over 1,000 former rugby players with neurodegenerative conditions remain trapped in protracted court battles. Discover why progress has stalled.
AI Boom's Hidden Cost: Huge Water Demand for Data Centres
Experts warn Australia's AI-driven data centre boom will strain water resources, with Sydney's needs alone exceeding Canberra's drinking supply. Read the full analysis of the environmental challenge.
Frazer: Mosconi Cup is 'Snooker Meets Darts'
Matchroom Multi Sport CEO Emily Frazer discusses the electric atmosphere of the 2025 Mosconi Cup, the Netflix documentary, and her vision for innovating snooker. Tune in to the team event at Ally Pally.
English Children's Activity Rises, But Gaps Remain
Sport England's survey reveals a record 3.6 million children are active for 60+ minutes daily, yet inequalities persist. Discover the data and the government's new £400m plan.
London Sports Festival 2025 Attracts Over 30,000 Participants
The Central London Alliance's 2025 Sports Festival concluded a five-month run, engaging over 30,000 people and revitalising central London's public spaces. Discover how sport drove economic recovery.
Post Office reprimanded by ICO over data breach
The Information Commissioner's Office has issued a formal reprimand to the Post Office for a significant data breach exposing personal details of over 350 individuals. Read the full investigation.
Britain's flawed sports investment model needs a rethink
Britain invests heavily in sport but treats funding as charity, not a catalyst for growth. Discover the shift needed towards sustainable clubs and unlocking £500m in unclaimed Gift Aid.
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