Category : Search result: football sponsorship


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

World Cup 2026 Draw: Worst-Case Scenarios Revealed

Ahead of Friday's World Cup 2026 draw, we analyse the toughest possible groups for England, Scotland, USA and Australia, and identify a potential 'group of death'. Read the full analysis.

Guardian Football Weekly Wins Double at FSA Awards

The Guardian's Football Weekly and Women's Football Weekly podcasts have both been honoured at the Football Supporters' Association Awards. Discover the details of this prestigious double victory.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

World Cup playoff draw sets dramatic qualifiers

FIFA's World Cup playoff draw revealed challenging paths for UK nations as Wales face Bosnia, Northern Ireland meet Italy, and Republic of Ireland take on Czech Republic. Follow the road to North America.

British Museum ends tobacco sponsorship deal

The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.

Amex: Sponsorship Strategy Wins Gen Z Customers

American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.

Aviva signs £4.5m per season stadium deal

Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.

Turkey suspends 1,024 players in betting probe

Turkish football faces a moral crisis as 1,024 players are suspended and eight individuals arrested in a widespread investigation into alleged match betting. Discover the full story.

Dan Burn Enters Football's Heading Pantheon

Explore how Newcastle's Dan Burn joins football's elite headers, FIFA's groundbreaking peace initiative, and the latest Premier League drama in our comprehensive podcast breakdown.

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