Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Category : Search result: live sport advertising
CVC close to securing investment for $14bn Global Sport Group
Private equity giant CVC Capital Partners is finalising external investment for its $14bn Global Sport Group, paving the way for major new sports acquisitions in 2026. Read the exclusive details.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Australian Sport's Golden Year: Stars Shine in 2025
A look back at a remarkable 2025 for Australian sport, featuring global triumphs for Oscar Piastri, Molly Picklum, and sprint sensation Gout Gout. Discover the stories behind the success.
£5m spent on TfL gambling ads since Khan's ban promise
Sadiq Khan's 2021 pledge to ban gambling ads on London's transport network remains unfulfilled, with firms spending nearly £5m in the interim. The Mayor's office blames a lack of government guidance.
Eccleston's 'hero' anti-gambling PSA calls out stars like Danny Dyer
Doctor Who star Christopher Eccleston releases powerful 15-minute anti-gambling film, 'Stacking the Deck', calling for ad restrictions and criticising celebrity endorsements. Read the full story and find support links.
Sabalenka's 'Battle of Sexes' labelled cynical own goal
Aryna Sabalenka's proposed tennis match against a male player is dismissed as a cynical publicity stunt that undermines women's sport. Read the full analysis.
Weekend Sport Guide: Premier League, Ashes, NFL
Your complete guide to a blockbuster sporting weekend. Follow the Premier League title race, the Ashes decider, and crucial NFL playoff clashes. Don't miss a moment of the action.
Take the 2025 Sport Business Quiz from City AM
Think you know the 2025 sport business landscape? Test your knowledge of Ryder Cup wins, F1 sales, and NBA takeovers with City AM's topical quiz. Have a go now!
Trump's 2025 Sports Takeover: A 2026 World Cup Preview
Donald Trump has turned major sporting events into a personal political stage. With the 2026 World Cup and a White House UFC fight ahead, his fusion of sport and power is set to intensify. Explore the strategy and its historical echoes.
ASA bans train firms' 'best price' ads
The Advertising Standards Authority has banned misleading 'best price' claims from ScotRail, Greater Anglia, and My Train Ticket. Discover what this means for UK rail passengers and fare transparency.
Dark Side of Professional Darts Revealed
Beyond the raucous crowds and big money, elite darts players reveal a soul-destroying tour, loneliness and a loss of passion for the sport. Exclusive insight from Alexandra Palace.
Sports Stars Urge Government to Protect Playing Fields
Olympic champions and governing bodies warn planning reforms could scrap vital protections for England's playing fields, hitting the poorest communities hardest. Act now to save our green spaces.
Guardian's Christmas Culture Quiz: Celebrities, Panto & Puzzles
Test your festive knowledge with the Guardian's bumper Christmas culture quiz. From pantomime stars to snowy TV plots, see if you can top the leaderboard. Download the app for more puzzles!
Spider-Man: Into the Spider-Verse Live Concert UK Tour 2026
Spider-Man: Into the Spider-Verse Live in Concert is back for 2026. The film screens with a live orchestra, DJ, and electronics. London's Royal Festival Hall hosts the first show on March 21. Get tickets now.
UK bans junk food TV ads before 9pm watershed
The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.
Private Capital Reshapes Sports Finance Future
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
Steven Caulker retires from football to pursue coaching
Former Tottenham, QPR and Liverpool defender Steven Caulker announces retirement after a 17-club career. The ex-England cap now focuses on coaching and mental health work. Read his full statement.
Charlotte Dujardin cleared for return after horse whipping ban
Olympic champion Charlotte Dujardin is set to return to competition after serving a ban for horse whipping. The FEI Tribunal has cleared her for the Dressage World Cup. Read the full story.
Facebook trials fees for link sharing, hitting news publishers
Meta is testing a new feature where users must pay to share links on Facebook. This could drastically reduce traffic to news sites and reshape online content. Read the full analysis.
SPOTY 2024: Henry's Lifetime Award & Nominees Revealed
Thierry Henry to receive Lifetime Achievement at BBC Sports Personality. Full list of nominees for World Sport Star, Team of the Year and Young SPOTY revealed.
F1 writer Gerald Donaldson dies aged 87
Renowned Formula One journalist and author Gerald Donaldson, famed for his classic driver biographies and a remarkable interview with Ayrton Senna, has passed away at 87. Discover his extraordinary life and legacy.
ASA bans Chequp, MedExpress, SkinnyJab weight loss drug ads
The Advertising Standards Authority has banned social media ads for Chequp, MedExpress and SkinnyJab, ruling they illegally promoted prescription drugs and exploited body image concerns. Read the full ruling.
2025's Biggest Sporting Cheating Scandals Revealed
From AI in Go to waxed pool balls and ski suit scandals, we reveal the dark side of sport in 2025. Discover the stories the BBC won't be celebrating.
Sleepless in Seattle Live Orchestra Show in London 2026
Tom Hanks & Meg Ryan's classic rom-com 'Sleepless in Seattle' gets its first live concert performance at London's Royal Festival Hall on Valentine's Day 2026. Book tickets now.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
Ellie Kildunne on confidence, chaos and rugby's golden age
England rugby star Ellie Kildunne opens up about her World Cup win, ADHD, and her mission to drive women's sport forward. Discover the person behind the player.
Rugby's brain-damaged players wait five years for help
Five years after The Guardian first revealed the legal action, over 1,000 former rugby players with neurodegenerative conditions remain trapped in protracted court battles. Discover why progress has stalled.
Frazer: Mosconi Cup is 'Snooker Meets Darts'
Matchroom Multi Sport CEO Emily Frazer discusses the electric atmosphere of the 2025 Mosconi Cup, the Netflix documentary, and her vision for innovating snooker. Tune in to the team event at Ally Pally.
English Children's Activity Rises, But Gaps Remain
Sport England's survey reveals a record 3.6 million children are active for 60+ minutes daily, yet inequalities persist. Discover the data and the government's new £400m plan.
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