Why Big Tech is Hiring Corporate Storytellers
From Google to Microsoft, companies are hiring 'storytellers' to control their narrative. Discover what this ancient role means in the modern corporate world and the salaries on offer.
Category : Search result: narrative marketing
Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Johansson: Backer Tried to Cut Holocaust from Film
Scarlett Johansson reveals a financier tried to force her to remove Holocaust references from her directing debut 'Eleanor the Great'. She refused, the backer pulled out, but Sony Pictures Classics saved the project.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Moss Side murder convictions referred to appeal court
Three men convicted under joint enterprise laws for 2016 Moss Side murder have cases referred to Court of Appeal after CCRC finds new evidence undermines gang narrative.
Reeves Urged to Boost Economy with Narrative
Economist Paul Ormerod argues Chancellor Rachel Reeves must learn from Keynes and create a positive economic narrative to boost Britain's animal spirits and confidence.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Dispatch Review: Telltale Legacy in Superhero Game
Dispatch delivers adult superhero drama with Telltale's signature choice-driven narrative. Read our full review of this emotional, character-focused adventure.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
John Lewis Christmas Ad Faces Consumer Backlash
Guardian readers criticise John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Volleyball World Boss Praises CVC's Global Sport Group
Volleyball World CEO Ugo Valensi reveals the immediate benefits of joining CVC's $14bn Global Sport Group. Discover how this partnership is reshaping sports marketing and commercial strategy.
2025 Christmas Ads Review: AI Coke to John Lewis
Explore our review of 2025's Christmas adverts from John Lewis to AI-generated Coca-Cola. Discover how economic pressures and new tech shape festive marketing.
Coca-Cola's AI Christmas Advert Sparks Online Debate
Coca-Cola's groundbreaking AI-created Christmas commercial divides viewers as traditional festive spirit meets cutting-edge technology in this bold marketing move.
Coca-Cola's 2025 Christmas Ad Sparks 'Soulless' Backlash
Coca-Cola faces widespread criticism over its 2025 Christmas commercial, with viewers branding it 'soulless' and lacking festive spirit in controversial holiday marketing move.
John Lewis 2025 Christmas Ad Reaction Revealed
The highly anticipated John Lewis Christmas advert for 2025 has finally landed, sparking emotional reactions across social media with its touching story of neighbourhood connections.
John Lewis 2025 Christmas Advert Revealed
Discover the magical story behind John Lewis's highly anticipated 2025 Christmas advertisement, featuring enchanting characters and emotional storytelling that captures the true spirit of the season.
John Lewis 2025 Christmas Ad: First Look
Exclusive first look at John Lewis's highly anticipated 2025 Christmas advertisement, featuring emotional storytelling and festive magic that's set to capture the nation's heart.
Morrisons 2025 Christmas Advert: First Look
Get an exclusive sneak peek at Morrisons' highly anticipated 2025 Christmas advert, featuring nostalgic festive scenes and emotional storytelling that promises to capture the nation's heart this holiday season.
John Lewis picks 90s dance anthem for Christmas advert
The iconic retailer returns to musical nostalgia, transforming Alison Limerick's club classic into this year's festive centrepiece, promising an emotional journey back to the dancefloors of the 1990s.
Epiris plots £230m swoop on Next 15 divisions
London-based buyout firm Epiris is reportedly in advanced talks to acquire several key divisions from marketing giant Next 15 in a deal valued at approximately £230 million, signalling major consolidation in the digital communications sector.
Murdoch-Backed Brave Bison Bids £50m for M&C Saatchi
Digital media giant Brave Bison, supported by Rupert Murdoch, makes strategic move to acquire M&C Saatchi's performance marketing arm in major industry shakeup.
Champagne Body Challenges Delevingne Sisters' Prosecco
The Comité Champagne challenges Della Vite's 'Champagne quality' claims for their Prosecco, sparking a luxury drinks controversy involving Cara and Poppy Delevingne.
Spain's World Cup stars sign Old Spice sponsorship
Spain's triumphant World Cup squad swaps football kits for fresh scents as young stars seal groundbreaking partnership with grooming giant Old Spice in landmark deal.
WPP job cuts as CEO condemns 'unacceptable' performance
Advertising giant WPP faces significant restructuring with hundreds of roles at risk after new CEO Mark Read condemns company's disappointing financial results and promises radical transformation.
Halo ice advert condemned by developers
A controversial Halo-themed ice sculpture advertisement in London has drawn fierce criticism from game developers who condemn the marketing stunt as insensitive and damaging to the industry.
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