Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
Category : Search result: performance marketing
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Jessie J reveals Princess Kate's cancer support words
Singer Jessie J details her emotional backstage meeting with the Princess of Wales, where they shared a hug and words of mutual support as cancer survivors.
Abdusattorov wins London Classic, England rallies in final rounds
Uzbek prodigy Nodirbek Abdusattorov triumphs at the XTX London Chess Classic with a phenomenal 3050 performance rating. Discover how England's players staged a dramatic comeback in the final rounds.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
Ex-TCI Hedge Fund High Ground Gains 35% This Year
High Ground Capital, the hedge fund founded by former TCI partners, has surged 35% year-to-date. Discover the strategy behind this impressive performance and its market outlook.
Giggs shocks Oxford Street with surprise performance
UK rap icon Giggs halted Black Friday shopping on Oxford Street with an impromptu performance from a branded taxi, causing huge crowds and social media frenzy. Discover the details.
Flu patients in England's hospitals up 56% on last year
NHS England data reveals a 56% jump in flu patients compared to last year, with an average of 1,717 daily hospitalisations. Experts warn the season started early and is yet to peak.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
11 Signs You're Bad in Bed & How to Improve
Almost a third of Brits fear they're bad in bed. Discover the 11 telltale signs and expert advice on how to transform your sex life and boost intimacy.
Jessie J surprises with performance at London station
Pop star Jessie J gave an impromptu performance at St Pancras International, her first public singing since revealing her breast cancer diagnosis. Watch the video here.
NAPLAN 2025: Australia's Highest Achieving Schools Named
The 2025 NAPLAN results are out, highlighting the schools with top scores in literacy and numeracy. Discover the national trends and which institutions are leading the way.
Giggs brings Oxford Street to standstill with surprise show
UK rapper Giggs stunned shoppers with an impromptu performance from a taxi on Oxford Street, causing chaos. Fans shared the viral moment online. Read more.
AI piano flashmob surprises King's Cross commuters
Viral pianist Julien Cohen stunned rush-hour travellers at King's Cross Station with a surprise flashmob to launch the new AI-powered ROLI Piano. Discover how the event unfolded.
A stranger's opera ticket creates lifetime memory
Discover how a French concierge's mother gave her opera ticket to an Australian tourist, creating an unforgettable night at Don Giovanni in Avignon that's remembered decades later.
Japanese Singer Stopped Mid-Performance in Shanghai
Japanese singer Maki Otsuki was forced to halt her Shanghai performance amid souring Japan-China relations. Discover how cultural events are being cancelled.
US Markets Defy 2025 Turmoil with 11% Growth
Despite Trump's tariff shock and AI competition, US markets delivered strong 2025 performance. Discover why diversification remains key for UK investors seeking growth.
Doja Cat's Ma Vie Tour Triumph in Melbourne
Doja Cat delivers spectacular two-hour performance in Melbourne, proving why she remains one of pop's most compelling artists despite recent controversies. Don't miss her UK tour dates!
Five-Hour D&D Play Initiative Transforms Theatre
Discover how Initiative, a five-hour off-Broadway play about Dungeons & Dragons, creates profound audience commitment through immersive storytelling. Experience theatre's new frontier.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
End Review: Clive Owen's Bittersweet Theatre Finale
David Eldridge's powerful play 'End' concludes his couples trilogy at the National Theatre, featuring searing performances from Clive Owen and Saskia Reeves facing terminal illness.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
Princess Kate and Jessie J share emotional cancer hug
The Princess of Wales and singer Jessie J shared a heartfelt embrace backstage at the Royal Variety Performance, bonding over their respective cancer journeys and discussing mental health support.
Fundsmith Profit Declines 18%, Terry Smith Pay Drops
Fundsmith founder Terry Smith sees compensation fall to £23.9m amid 18% profit decline. Discover how performance fees impacted earnings in our exclusive analysis.
Kate's children 'very sad' to miss Royal Variety Performance
The Princess of Wales shared her children's sadness at missing the Paddington musical during her first public appearance since cancer recovery. Discover the royal evening's highlights.
Royal couple at first Variety show since Kate's recovery
The Prince and Princess of Wales attended the Royal Variety Performance for the first time since Kate's cancer recovery. The star-studded event featured Paddington The Musical and Jessie J.
Harold Offeh: Desire, Despondency and Disco Divas
Explore Harold Offeh's compelling exhibition at Kettle's Yard Cambridge, where performance art meets social commentary through disco, drag and vulnerability. On until 1 March.
John C. Reilly's Mister Romantic Wows London Theatre
John C. Reilly delivers a triumphant theatrical performance in Mister Romantic at London's Bush Theatre. Discover why critics are calling it utterly lovable.
Bentley's 666hp Supersports: Lightest in 85 Years
Bentley unveils the 666hp Continental GT Supersports, its lightest road car since 1940. Limited to 500 units, this rear-drive beast delivers extreme performance. Order from March 2026.
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