Viral London 'break-up' scene was a storage firm stunt
Attic Self Storage admits creating the viral 'messy break-up' scene in central London to promote new facilities. The marketing stunt sparked a nationwide sleuthing frenzy online.
Category : Search result: sports marketing
The Struggle Behind 2024's Christmas Ad Campaigns
Amid global turmoil and a cost of living crisis, UK retailers like John Lewis and M&S craft complex Christmas ads. Explore how they sell joy in difficult times.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
CEO offers £3bn firm to flat Earth provers
Columbia Sportswear's CEO, Tim Boyle, has made an extraordinary bet: he'll hand over his £3billion company to anyone who can prove the Earth is flat. A bold marketing stunt challenges conspiracy theorists.
TNT Sports loses Champions League and rugby rights
TNT Sports suffers a double blow as it loses UK rights to the Champions League and international rugby. Analysis reveals the broadcaster's strategy to balance the books and future challenges.
UK marketer uses AI photos after illness halts career
After a sudden illness forced her to stop filming, a UK social media founder turned to AI-generated photos to rebuild her brand. Discover how this technology restored her creative expression and sparked a debate on authenticity.
Cricket and Rugby Union Surge in UK Popularity
New EY research reveals cricket and rugby union have surged into the UK's top 10 most popular sports, signalling a shift in fan engagement. Discover the full rankings and insights.
Britain's flawed sports investment model needs a rethink
Britain invests heavily in sport but treats funding as charity, not a catalyst for growth. Discover the shift needed towards sustainable clubs and unlocking £500m in unclaimed Gift Aid.
Sports Quiz: Ashes Defeats, Arsenal Goals & Medals
Challenge your sports knowledge with our weekly quiz. Covering cricket's Ashes, Arsenal's goals, Deaflympics medals, and major events in football, rugby, and motor sport. Take the test now!
Keeps Secures £1.2M Funding from Investor Rush
London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.
Women find LinkedIn success by pretending to be men
A viral LinkedIn experiment reveals women dramatically increase profile views and engagement by adopting male personas and 'bro-coded' language. Discover the surprising results and LinkedIn's response.
Boxing fans mock Joshua vs Paul 'embarrassing' face-off
Boxing fans ridicule Anthony Joshua and Jake Paul after their first face-off reveals shocking size disparity ahead of December 19 Netflix fight in Miami.
Weekend Sports: Ashes, F1 Vegas & Football Derbies
Your complete guide to this weekend's sporting action including the Ashes Test in Perth, F1 in Las Vegas, and the north London derby. Follow all the drama live with our coverage.
Weekly Sports Quiz: Test Your Sports Knowledge
Challenge yourself with our weekly sports quiz covering football, rugby, tennis, cricket, basketball and darts. Can you beat this week's questions?
TNT Sports' Shaky Ashes Debut Analysed
Analysis of TNT Sports' first Ashes broadcast in Australia, where Alastair Cook and Becky Ives carried a stripped-back production. Discover how the coverage fared.
Bull Riding Enters Sports Science Era Amid Boom
Rodeo is transforming as bull riding embraces sports science. Discover how modern training methods are revolutionising this traditional sport while preserving its rugged heritage.
Ashes Test Day One: Cricket Summer Returns
The iconic Ashes Test cricket series launches today, bringing summer excitement to Britain despite economic concerns. Follow all the action and get your First Dog merchandise.
Top 12 Fitness Gifts Vetted by CrossFit Coach
Discover the ultimate fitness gift guide for UK enthusiasts, featuring CrossFit-tested gear from Nike to Lululemon that will transform workouts. Shop smarter this season.
Sky Sports TikTok for women fails after 3 days
Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.
JD Sports hit by UK youth unemployment
JD Sports warns annual profits will be at lower end of forecasts as high youth unemployment and lack of spare cash among under-25s causes a 3.3% sales slide in the UK, its worst-performing market.
ECB Set for Major Ashes Windfall from Bazball Success
England's potential Ashes victory in Australia could trigger a major commercial windfall for the ECB, with fanbase growing 27% since the Bazball revolution began. Read more.
How Sports Tribes Drive Fandom and Commercial Growth
Discover why tribal identity is crucial for sports success and how governing bodies can nurture organic growth while balancing commercialisation challenges in modern fandom.
MLB's $2.4bn Media Rights Deal with ESPN, NBC, Netflix
Major League Baseball announces a sweeping new three-year media rights agreement worth nearly $800m annually, bringing ESPN, NBC and Netflix on board. Discover the new broadcast landscape.
Early Black Friday 2025: Huge EA Game Discounts
Massive early Black Friday savings on EA games! Grab Battlefield 6 and EA Sports FC 26 for up to 54% off on Amazon UK. Don't miss these incredible pre-holiday deals.
Wimbledon exempt from anti-touting law for debentures
Wimbledon secures government exemption from new anti-ticket touting legislation, protecting £340m debenture revenue. Exclusive details on the financial impact and regulatory carve-out.
Sports lawyer Simon Leaf on life-changing legal battles
Discover how sports lawyer Simon Leaf handles everything from £1bn deals to heart condition diagnoses for footballers. Learn about the unseen legal world shaping modern sports.
Football Maker's Losses Quadruple After Game Axed
Sports Interactive's pre-tax losses surged to £8.5m after cancelling Football Manager 25. Discover how this strategic move aims to secure the franchise's future.
Irish Ultrarunner Shatters 100-Mile World Record
Donegal's Caitriona Jennings breaks the women's 100-mile world record in 12:37:04, revealing how ultrarunning teaches valuable life lessons about overcoming challenges.
NRL and AFL Secret Drug Testing Lists Exposed
Exclusive: Australian sports leagues NRL and AFL used secret target lists for drug testing, raising serious questions about athlete privacy and testing integrity.
Channel 4 AI Ad Tool Helps Small Businesses Compete
Channel 4 introduces free AI advertising tool for SMEs, transforming websites into TV ads in minutes. Discover how small businesses can now access television advertising.
Page 1 of 4