Category : Search result: tennis sponsorship


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

BBC's Sabalenka vs Kyrgios Match Sparks Fury

The BBC faces criticism for airing a 'Battle of the Sexes' match between Aryna Sabalenka and Nick Kyrgios, with fears it will fuel online misogyny and belittle women's sport. Read the full analysis.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

Serena Williams back in tennis drug-testing pool

Tennis legend Serena Williams has quietly rejoined the sport's anti-doping testing pool, a mandatory step for any potential competitive return. She could be eligible to play again by mid-2026. Read the full story.

Raducanu on 'Creepy' Paparazzi After Stalker Incident

British tennis star Emma Raducanu speaks out about a terrifying stalker and unsettling paparazzi encounters. She reveals how the Dubai incident affected her and her path to feeling safe again. Read her full story.

Raducanu on Bromley, Mental Strength & Tennis Calendar

Emma Raducanu reflects on a positive 2025 season, finding peace in Bromley, overcoming off-court challenges, and offering a unique perspective on the demanding tennis tour. Discover her plans for 2026.

Fitzdares 25% Odds Boost: November Offer Guide

Get the full details on the Fitzdares 25% odds boost for new customers. Our review covers the sign-up process, key terms, and top betting markets like football and tennis.

Italy Wins Davis Cup for Third Straight Year

Italy clinched the Davis Cup title for a third consecutive year, defeating Spain in the final. Berrettini and Cobolli secured victory in the singles matches. Read the full report.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

British Museum ends tobacco sponsorship deal

The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.

Sinner beats Alcaraz to defend ATP Finals trophy

Jannik Sinner defeats Carlos Alcaraz in straight sets to successfully defend his ATP Finals title in Turin. The Italian ends his season with six titles and 31 consecutive indoor wins.

ATP Finals 2025: Alcaraz vs Sinner Epic Clash

Carlos Alcaraz and Jannik Sinner face off in the ATP Finals 2025 title match. A battle between Sinner's indoor dominance and Alcaraz's supernatural talent. Don't miss this epic conclusion!

Sinner & Alcaraz Dominate ATP Finals in Turin

Jannik Sinner and Carlos Alcaraz continue their tennis supremacy as they head into the ATP Finals semi-finals in Turin. Can anyone stop them? Follow the action live.

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