Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Category : Search result: womens sport commercialisation
CVC close to securing investment for $14bn Global Sport Group
Private equity giant CVC Capital Partners is finalising external investment for its $14bn Global Sport Group, paving the way for major new sports acquisitions in 2026. Read the exclusive details.
Australian Sport's Golden Year: Stars Shine in 2025
A look back at a remarkable 2025 for Australian sport, featuring global triumphs for Oscar Piastri, Molly Picklum, and sprint sensation Gout Gout. Discover the stories behind the success.
Sabalenka's 'Battle of Sexes' labelled cynical own goal
Aryna Sabalenka's proposed tennis match against a male player is dismissed as a cynical publicity stunt that undermines women's sport. Read the full analysis.
Weekend Sport Guide: Premier League, Ashes, NFL
Your complete guide to a blockbuster sporting weekend. Follow the Premier League title race, the Ashes decider, and crucial NFL playoff clashes. Don't miss a moment of the action.
Take the 2025 Sport Business Quiz from City AM
Think you know the 2025 sport business landscape? Test your knowledge of Ryder Cup wins, F1 sales, and NBA takeovers with City AM's topical quiz. Have a go now!
Trump's 2025 Sports Takeover: A 2026 World Cup Preview
Donald Trump has turned major sporting events into a personal political stage. With the 2026 World Cup and a White House UFC fight ahead, his fusion of sport and power is set to intensify. Explore the strategy and its historical echoes.
Dark Side of Professional Darts Revealed
Beyond the raucous crowds and big money, elite darts players reveal a soul-destroying tour, loneliness and a loss of passion for the sport. Exclusive insight from Alexandra Palace.
Sports Stars Urge Government to Protect Playing Fields
Olympic champions and governing bodies warn planning reforms could scrap vital protections for England's playing fields, hitting the poorest communities hardest. Act now to save our green spaces.
New Space Race: Billionaires vs Global Laws
As private companies and billionaires lead a new era of space commercialisation, existing international treaties are under strain. Can we prevent cosmic monopolies and ensure space benefits all humankind?
Next's 'Perfect' Highland Cow Pyjamas Praised by Shoppers
Shoppers are raving about Next's cosy Highland cow pyjamas, calling them 'soft and comfy'. The £25 set comes in oatmeal and burgundy. Discover the details and alternative options.
Private Capital Reshapes Sports Finance Future
Explore how institutional private capital is transforming football, Formula 1, and sports infrastructure as a mature asset class. Discover why London is at the heart of this financial shift.
Steven Caulker retires from football to pursue coaching
Former Tottenham, QPR and Liverpool defender Steven Caulker announces retirement after a 17-club career. The ex-England cap now focuses on coaching and mental health work. Read his full statement.
Charlotte Dujardin cleared for return after horse whipping ban
Olympic champion Charlotte Dujardin is set to return to competition after serving a ban for horse whipping. The FEI Tribunal has cleared her for the Dressage World Cup. Read the full story.
SPOTY 2024: Henry's Lifetime Award & Nominees Revealed
Thierry Henry to receive Lifetime Achievement at BBC Sports Personality. Full list of nominees for World Sport Star, Team of the Year and Young SPOTY revealed.
F1 writer Gerald Donaldson dies aged 87
Renowned Formula One journalist and author Gerald Donaldson, famed for his classic driver biographies and a remarkable interview with Ayrton Senna, has passed away at 87. Discover his extraordinary life and legacy.
2025's Biggest Sporting Cheating Scandals Revealed
From AI in Go to waxed pool balls and ski suit scandals, we reveal the dark side of sport in 2025. Discover the stories the BBC won't be celebrating.
New Look's £60 coat reduced to £44.99 in sale
Shoppers praise New Look's longline belted coat, now 25% off at £44.99. Available in four colours, it's described as 'perfect for wintry days'. Discover the deal and alternatives.
Ellie Kildunne on confidence, chaos and rugby's golden age
England rugby star Ellie Kildunne opens up about her World Cup win, ADHD, and her mission to drive women's sport forward. Discover the person behind the player.
Rugby's brain-damaged players wait five years for help
Five years after The Guardian first revealed the legal action, over 1,000 former rugby players with neurodegenerative conditions remain trapped in protracted court battles. Discover why progress has stalled.
M&S 'perfect' winter coat praised by shoppers
Shoppers are rushing for M&S's belted tailored coat, calling it 'cosy, warm and so on trend'. The £90 winter essential offers smart-casual versatility and great value.
Frazer: Mosconi Cup is 'Snooker Meets Darts'
Matchroom Multi Sport CEO Emily Frazer discusses the electric atmosphere of the 2025 Mosconi Cup, the Netflix documentary, and her vision for innovating snooker. Tune in to the team event at Ally Pally.
English Children's Activity Rises, But Gaps Remain
Sport England's survey reveals a record 3.6 million children are active for 60+ minutes daily, yet inequalities persist. Discover the data and the government's new £400m plan.
London Sports Festival 2025 Attracts Over 30,000 Participants
The Central London Alliance's 2025 Sports Festival concluded a five-month run, engaging over 30,000 people and revitalising central London's public spaces. Discover how sport drove economic recovery.
Britain's flawed sports investment model needs a rethink
Britain invests heavily in sport but treats funding as charity, not a catalyst for growth. Discover the shift needed towards sustainable clubs and unlocking £500m in unclaimed Gift Aid.
Boy with rare genetic condition finds joy in adaptive skateboarding
Lloyd Pinn, 8, with a severe disability, learns to skateboard using a custom frame in Melbourne. His story highlights true inclusion and accessible sport for all children.
Australia's Matildas crush New Zealand 5-0 in friendly
The Matildas delivered a stunning 5-0 victory against New Zealand, boosting confidence ahead of the Asian Cup. Read the full match analysis and key takeaways here.
Tech Jargon Invades Women's Basketball with Project B
Analysis of Project B's launch reveals how tech investment jargon is draining the humanity from sport. Explore the impact on women's basketball and beyond.
Budget spares horse racing but grassroots sport suffers
Chancellor Rachel Reeves exempts horse racing from betting tax hikes in the Budget, a move hailed by racing chiefs. Meanwhile, grassroots sports clubs warn of closures due to business rate changes.
Ahmedabad Vows Legacy Commonwealth Games for 2030
Ahmedabad pledges a flawless 2030 Commonwealth Games, learning from Delhi's 2010 challenges. Discover how India plans to lay foundations for the next century of sport.
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