Walkers new logo hints at major expansion beyond crisps
A brand expert decodes Walkers' 'sun-inspired' logo revamp, suggesting it signals a move beyond crisps in 2026, mirroring Starbucks and Dunkin'. Discover the hidden meaning.
Category : Search result: marketing expert analysis
Sir Patrick Duffy, Former Labour MP, Dies Aged 105
Sir Patrick Duffy, a Labour MP and defence specialist who served as Navy Minister and NATO Parliamentary Assembly President, has passed away at 105. Read his remarkable life story.
Expert Sudoku 7171 Poses Major Challenge for UK Solvers
The latest expert-level Sudoku puzzle, number 7171, is proving a formidable test for UK players. Can you crack it? Discover the strategies needed to solve this brain-teaser.
Brits' Sex Toy Collections: Survey Reveals Surprising Numbers
A new survey shows nearly half of Brits own 7-9 sex toys, with butt plugs being the favourite. Experts explain why collections grow and suggest a versatile starter kit.
Shopping Expert's 16 Must-Buy Items for January 2026
A top shopping expert reveals 16 essential items for your home, wellness, and wardrobe in 2026. Discover the best buys from Lola Blankets to H&M vases to start your year right.
Martin Lewis' 3 Council Tax Checks for Refunds & Discounts
Money Saving Expert Martin Lewis reveals three crucial checks to see if you're overpaying council tax. You could be owed £100s in discounts or a backdated refund of thousands.
5 Budget Ways to Boost Your Health This January
Discover five expert-recommended, affordable products to enhance your health and wellbeing this January 2026, from sleep aids to fitness gear, all under £80.
Why a marketer welcomes the HFSS junk food advert ban
Ogilvy UK's Amelia Torode supports the new HFSS advertising regulations. She argues the ban combats child obesity and forces smarter, more creative brand building. Read her full analysis.
The Endemic Failure of Political Forecasting
From Venezuela to the Soviet collapse, experts consistently fail to predict major political shifts. Paul Ormerod examines the limits of forecasting for 2026. Read the analysis.
Full list of junk foods banned from TV ads before 9pm
A major UK junk food advertising ban is now in force, targeting HFSS products high in fat, salt, and sugar. Discover the full list of restricted foods and the government's childhood obesity strategy.
Expert Advice: Best Age to Start Pocket Money
A parenting expert reveals the ideal age to begin pocket money, how much to give, and why consistency is key for teaching children vital money management skills. Learn more.
Never Book Flights on Fridays, Warn Travel Experts
Travel specialists reveal the worst day to book flights for inflated prices and fierce competition. Discover the midweek sweet spot and the 'golden window' for savings on your 2026 getaway.
Why a travel writer loves the 'worst' UK city
Award-winning travel writer Ben Aitken champions Newport, Wales, highlighting its independent scene and rich history, despite recent negative rankings. Discover why it's worth a weekend visit.
5-Minute Stretch Routine for Better Sleep in 2026
Fitness expert Eloise Skinner shares an exclusive five-minute stretch sequence to unwind before bed. Plus, sleep doctor Nerina Ramlakhan's top tips for restful nights.
Why UK shops from bakeries to Greggs are selling branded merch
Explore why London's streets are awash with Trader Joe's totes and why UK businesses, from Toad Bakery to Dom's Subs, are diving into branded merchandise. Discover the marketing, loyalty, and cultural signalling behind the trend.
Expert Sudoku #7163: A Puzzling Challenge for UK Solvers
Tackle the latest expert-level Sudoku puzzle #7163 from The Guardian. Can you solve this challenging brainteaser? Put your logic skills to the test today!
Expert Tips for Starting New Habits and Skills
Struggling to begin a new habit? Experts reveal how to start running, cooking, dating, therapy and 11 other activities. Learn the basics and take your first step today.
Unilever's Vaseline Bets Big on TikTok Creator Economy
Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.
What Asset Managers Can Learn from Netflix's Brand
Investment firms must emulate Netflix's direct-to-consumer branding to attract a new generation. Discover how storytelling and clear identity are reshaping asset management.
The 'Hey You!' Marketing Trend: Authenticity Crisis
London writer Max Fletcher critiques the overuse of faux-friendly 'you' in corporate communications. Explore why this direct address feels disingenuous and patronising.
8 Best Beauty Launches of 2025: Expert's Picks
Beauty expert Louise Whitbread reveals the top 8 product launches from 2025 that are still essential buys. Discover the toners, sunscreens and bodycare that impressed.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Why 2025 Changed Sports Marketing Forever
2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.
Government bans unwanted advertising mail from 2026
New UK law from 2026 will stop businesses sending unaddressed adverts to households that opt out. Find out how to stop junk mail and what it means for you.
Martin Lewis's 1p Challenge Could Save You £667
Money Saving Expert Martin Lewis endorses the 1p daily savings challenge. Starting in January 2026, it can build a pot of £667.95 by year's end. Discover three easy methods to get started.
Wine expert says stop using winged corkscrews immediately
A leading wine expert is calling for a ban on the winged corkscrew, labelling it a menace to civilised drinking. Discover the professional alternatives and top tips for flawless bottle opening.
Tackle the Expert Sudoku 7155 from The Guardian
Test your logic with The Guardian's expert-level Sudoku puzzle 7155, published on Boxing Day 2025. A perfect mental workout for puzzle enthusiasts.
Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Obituary: Guinness marketing man Mike Vineall dies aged 87
Michael Vineall, a former Guinness marketing executive and lifelong Leeds United supporter, has passed away at 87. Read about his career and passions.
Chalamet's Marty Supreme: A New Hollywood Marketing Playbook
How Timothée Chalamet's bizarre, all-in press tour for 'Marty Supreme' is challenging Hollywood's stale marketing formula and trying to save original cinema.
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