Aldi is marking the 2026 Wimbledon Championships by offering free strawberries to shoppers at its Wimbledon store until July 3. The promotion coincides with the tournament's start on June 29, 2026, at the All England Lawn Tennis and Croquet Club.
Free strawberries at Wimbledon store
Shoppers visiting the Aldi branch in Wimbledon can enjoy free strawberries until July 3. The offer is exclusive to this location, celebrating the store's proximity to the tournament. The Ladies' Singles Final is scheduled for July 11, followed by the Gentlemen's Singles Final on July 12.
99p strawberries nationwide
For customers elsewhere in the UK, Aldi has reduced its Nature's Pick British Strawberries (227g) to 99p — a price 55% lower than comparable punnets at M&S. Aldi sold nearly 1,700 tonnes (4.5 million punnets) of strawberries during last year's Wimbledon fortnight and forecasts over five million punnets will be sold this year, according to the supermarket.
Health and variety
Strawberries are a healthy choice, rich in vitamin C and fibre. Aldi offers several options: Everyday Essentials Wonky Strawberries (£1.19, 227g), Nature's Pick British Strawberries (£1.99, 400g and £2.79, 600g), and Specially Selected British Grown Strawberries (£2.85, 400g).
Why strawberries are linked to Wimbledon
The tradition dates back to the first championship in 1877, when strawberries were a fashionable seasonal treat. The fruit is harvested from late June to mid-July. The custom of serving strawberries and cream is even older, traced to Cardinal Thomas Wolsey at the court of Henry VIII in 1509. Today, over 38 tons of handpicked berries from Hugh Lowe Farms are consumed during the tournament.
