Amazon Prime Day 2026 is officially live, with deals rolling in rapidly from the midnight start. Early offerings include Apple AirPods at near-record low prices, Ninja air fryers selling quickly, and significant discounts on Dyson vacuums. However, not all discounts are genuine bargains; some may involve inflated original prices.
Tracking Genuine Bargains
Our team is monitoring live deals to identify which products offer real value. We highlight must-haves from major brands and lightning deals that may expire quickly. If a deal is not a true discount, we will note it.
Notable Early Deals
- Ring Battery Video Doorbell (newest gen) at 50% off, lowest price year to date
- Karen Millen dress with 40% off for wedding attire
- Amazon travel essentials for easier flying
- Cuisinart ice cream and slushie maker with £100 off for heatwave relief
Stay tuned as we update with the best Prime Day deals throughout the event.
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