Kim Kardashian, Olivia Attwood, Hilary Duff, and Beyoncé are among the celebrities who adore the luxury beauty brand ICONIC London. Known for its glow-enhancing makeup and skincare, the brand recently saw its new Underglow Matcha Melting Cleansing Balm sell out within 48 hours of launch. Now, the product is back in stock, much to the delight of beauty enthusiasts.
Celebrity-Approved Brand
ICONIC London has built a loyal following among A-list stars and beauty lovers alike. The brand is renowned for complexion products that deliver a natural radiance, making it a go-to for red carpet events and everyday wear. Its expansion into skincare has been highly anticipated, and the Matcha Melting Cleansing Balm is the first skincare item from the brand.
Product Features
The cleansing balm is a 10-in-1 formula that removes makeup, SPF, and impurities while hydrating, brightening, and soothing the skin. It transforms from a buttery balm to an oil and then to a milky texture when mixed with water. Key ingredients include ceramides for skin barrier support, squalane for nourishment, shea butter for comfort, and vitamin E for conditioning. Matcha provides antioxidant benefits, making it a sought-after skincare ingredient.
This product offers a spa-like cleanse at home, leaving skin soft, smooth, and prepped for the next steps in a beauty routine. Given the brand's celebrity following and the initial sell-out, shoppers are eager to get their hands on this discounted item before it sells out again.
Note: Delivery charges may apply.
