Some of the most iconic X Factor acts have reunited for a new project, but not everyone is happy about it. The reunion is not for a new album or TV show; it is to advertise mayonnaise. Hellmann's, the company behind the mayonnaise, has brought back some of the biggest names ever to enter Simon Cowell's lair.
Who is in the advert?
The advert features Honey G and Ant & Seb. Honey G is known for her memorable audition, while Ant & Seb are famous for their rendition of Peter Andre's Mysterious Girl. The 'Eggs Factor' stars sing a cover of Sweet Caroline with the lyrics changed to 'Hellmann's makes it taste so good.'
Fan reactions
Fans are upset that their favorites did not make the cut. On X, @txbamxnmicxh_s wrote: 'No Holli D Grey Jervais, no Ablisa, no Rachel Lester, no Dawn the apprentice jockey, no AI Zoe Alexander, no Kelly Northall, no Emma Chawner, no Spanish Penelope, no Debbie Stevens. This is not iconic in the slightest.' @randomstuffxzxz asked: 'And what about Holly Jervis?' @BRATTYBARBl shared pictures of Rachel Lester, Holly Jervis, Dawn Gerrard, and Kelly Northall, joking that Hellmann's 'couldn't afford the divas.'
Criticism of the advert
The advert has been criticized for being toothless and celebrating mediocrity. The novelty acts from yesteryear are reliving their time on national TV to peddle mayonnaise. The idea seems like something an ageing millennial ad exec would think was funny that somehow got out of hand.
