Jet2 Takes Off from Gatwick for the First Time with Tenerife as Maiden Destination
In a significant expansion of its operations, Jet2 has launched its first-ever flights from London Gatwick Airport today, March 26, 2026. The low-cost airline secured slots for six aircraft at the West Sussex airport, enabling it to offer services to 29 destinations across Europe, including popular spots in Italy, Greece, Turkey, and mainland Spain. However, the historic inaugural flight is set for Tenerife, the largest of the Canary Islands, perfectly timed for the Easter holiday rush.
Tenerife: A Sun-Kissed Paradise with Growing Pains
Tenerife, renowned for its year-round warmth with temperatures around 22°C in April, has long been a favorite for British tourists seeking affordable winter escapes and relaxing beach holidays. Yet, its popularity has sparked serious concerns. The Canary Islands, including Tenerife, were recently featured on Fodor's 2026 No List, a travel guide that highlights destinations where tourism is exerting unsustainable pressure on local environments and communities. This listing serves as a stark reminder for travelers to consider the long-term impacts of their visits and perhaps give overburdened hotspots a much-needed break.
Behind the island's idyllic white sands and turquoise waters, locals are increasingly vocal about the toll of mass tourism. In the first half of 2025 alone, the Canary Islands welcomed 7.8 million visitors and processed over 27 million airport passengers, marking a 5% increase from the previous year. Tourism contributes approximately 35% to the region's GDP and employs about 40% of its 2.2 million residents. However, this economic boon comes with significant downsides.
Protests and the Call for Sustainable Tourism
Over the past two years, thousands of residents have taken to the streets in Tenerife, Gran Canaria, and Lanzarote to protest soaring housing costs, environmental degradation, and the erosion of community life—issues they attribute to unregulated property development and unchecked tourist influxes. Under the banner "Canarias tiene un límite" (The Canaries have a limit), these demonstrations underscore a growing demand for authorities to implement measures that mitigate the negative impacts of tourism.
Despite these challenges, it is still possible to visit Tenerife in a mindful and responsible manner. With a bit of research and local insight, travelers can explore beyond the crowded tourist hubs and discover the island's authentic charm.
Local Recommendations for an Authentic Tenerife Experience
For Beaches: Cristina Muñoz Vallejo, a Tenerife native now working in London, recommends Bajamar on the northeast coast. Known for its natural pools and unspoiled beaches, Bajamar is a favorite among locals year-round and offers excellent surfing conditions. The area also features vineyards and hiking trails in the nearby Valley of Tegueste. For dining, Cristina suggests La Cofradía de Bajamar, a humble beachfront restaurant famous for its fried sardines. Another hidden gem is Cala de las Tortugas in El Puertito, a protected cove ideal for snorkeling, though access requires a car due to its remote location.
For Food: To savor authentic Canarian cuisine, seek out a Guachinche—traditional family-run establishments often located in garages or terraces. These spots, rarely featured in travel guides, serve homemade dishes at affordable prices. While they can be found via road signs or Google Maps, be prepared for steep drives, making a car essential.
For Mountain Life: Taganana, a village in the Anaga Rural Park, offers a glimpse into quintessential Canarian life away from tourist crowds. Surrounded by lush mountains and ocean views, it features colorful stone cottages and the historic Church of Our Lady of the Snows. Hiking enthusiasts can tackle the challenging 14km loop trail from Afur, which rewards with stunning cliffs, forests, and volcanic beaches.
For Culture: Immerse yourself in local traditions by attending a romería, a religious pilgrimage and celebration held between April and July. These joyful parades showcase the rich cultural heritage of the Canary Islands and provide an authentic experience of community life.
As Jet2 expands its footprint from Gatwick, the launch of flights to Tenerife highlights both the enduring appeal of the Canary Islands and the urgent need for sustainable tourism practices. Travelers are encouraged to explore responsibly, supporting local businesses and minimizing their environmental footprint to help preserve these beloved destinations for future generations.
