Aston Martin has officially unveiled its highly anticipated 2026 Experiences programme, offering owners and enthusiasts an unparalleled array of ultra-luxury events and supercar tours across the globe. This initiative represents a significant expansion of the brand's commitment to delivering exclusive lifestyle opportunities beyond mere vehicle ownership.
Exclusive Portfolios: Ascend and Unleashed
At the core of the Aston Martin Experiences are two invitation-only portfolios: Ascend and Unleashed. These meticulously curated programmes provide privileged access to extraordinary road and track driving adventures, designed for the most discerning clientele. The Ascend portfolio focuses on immersive cultural and sporting journeys, while Unleashed delivers intense track-based performance experiences at world-renowned circuits.
The Ultimate James Bond Celebration
Among the standout offerings in the 2026 programme is a special celebration marking the 20th anniversary of the iconic Casino Royale James Bond film. Scheduled for September, the 'Ultimate James Bond Experience' will transport participants on an immersive journey across Italy, featuring exclusive behind-the-scenes access to original film locations. This extraordinary event falls under the Ascend portfolio, with each journey lasting 4-5 nights and limited to just 12 couples per tour.
Premium Sporting Events
Further Ascend experiences planned for 2026 include a prestigious trip to the legendary 24 Hours of Le Mans in June. Guests will enjoy visits to the Loire Valley's most magnificent chateaux before experiencing the endurance race with full corporate hospitality, cheering on the Aston Martin THOR team. Later in the year, another Ascend event will focus on the United States Grand Prix in Austin, Texas, combining exploration of Texas Hill country with VIP access to the Circuit of the Americas and exclusive driver meet-and-greets.
This launch comes at a notable moment for Aston Martin's motorsport involvement, following their recent withdrawal from providing safety and medical cars to Formula 1 after five seasons of alternating this role with Mercedes-AMG.
Track-Focused Adventures
The Unleashed portfolio promises exhilarating on-track action at three famous race circuits: Circuit Paul Ricard in France, Austria's Red Bull Ring, and Italy's historic Monza. Participants will drive their own supercars under expert guidance from championship-winning drivers, while enjoying five-star luxury accommodation. The comprehensive package includes technical support and even motorsport physiotherapy sessions to replicate the complete racing driver experience.
Accessible Track Opportunities
For those seeking track driving without the exclusivity of the Unleashed programme, the more accessible Supercharged experiences offer opportunities at venues including Silverstone's Stowe Circuit and the Millbrook Proving Ground. These events provide Aston Martin owners and enthusiasts with professional driving experiences in controlled environments.
Global Supertours Programme
The Aston Martin Supertours programme completes the 2026 offerings with diverse driving adventures worldwide. Highlights include a luxurious driving tour of Marrakesh, attendance at the glamorous Monaco Grand Prix, and a 'Best of British' experience at the prestigious Goodwood Festival of Speed. More adventurous journeys through China, Tibet, and Vietnam are also scheduled, demonstrating the programme's global reach.
Creating Unforgettable Memories
Finbar McFall, global marketing director at Aston Martin, expressed enthusiasm about the new programme: "We are delighted to offer these exceptional opportunities for customers and admirers to immerse themselves in the ultra-luxury lifestyle of Aston Martin. From the exclusivity of Ascend to the adrenaline rush of Unleashed, each programme reflects our unwavering commitment to creating unforgettable memories. Whether it's cultural discovery, track performance, or the thrill of a scenic drive, there's something to captivate every Aston Martin aficionado."
The 2026 Aston Martin Experiences programme represents a sophisticated expansion of brand engagement, blending automotive passion with luxury travel and exclusive access to create truly memorable occasions for the marque's dedicated community.
