The East Sussex coastal town of Hastings has completed a remarkable reputation turnaround, being named the second best place to visit in the UK for 2026 by TimeOut magazine. This marks a dramatic shift for a destination that was voted Britons' least favoured weekend getaway in a 2022 Which? survey.
A Seaside Phoenix Rises
Hastings, along with its neighbour St Leonard's, is shedding its formerly poor image and captivating visitors with its unique character. The recognition from TimeOut is bolstered by Rough Guides, which placed Hastings as the seventh finest seaside location in Britain, though the guide noted the town still 'doesn't get the love it deserves' from Londoners.
The town's appeal to capital dwellers is growing, driven by its classic British seaside charm and significantly more reasonable house prices. According to Rightmove data, the average house price in Hastings over the last year was approximately £300,000, starkly contrasting with London's average of around £660,000.
More Than Just a Beach
Hastings offers the full package of a traditional coastal resort, featuring a vast shingle beach, fresh locally-caught seafood, and striking cliffs. A centrepiece of the seafront is its historic pier. Originally built in 1872, the pier was meticulously restored after a devastating fire in 2016, a project that earned it the prestigious 2017 Stirling Prize for Architecture.
Beyond the shoreline, the town is rich in culture and history. The Old Town area blends period buildings and narrow lanes with modern eateries, shops, and ice cream parlours. As the heart of the fishing quarter, it's filled with museums and antique shops, radiating quintessential charm.
A Deep Historical Tapestry
History buffs find a treasure trove in Hastings. The town's story stretches back to the eighth century, and it is famously the site of the 1066 Battle of Hastings. Visitors can explore Hastings Castle, a Norman fortress constructed in 1070. Now a Grade I listed ruin, it allows people to walk in the footsteps of William the Conqueror.
The town's vintage shopping scene is also becoming a significant draw for Londoners looking for a unique day out or a more permanent change of scenery.
Easy Access from the Capital
For those tempted to visit or relocate, Hastings is highly accessible. A direct train from London Bridge or King's Cross takes roughly 90 minutes. By car, the journey via the A2 and A21 is just under two hours, making it a viable option for a weekend escape or a commuter base.
From being labelled the worst to ranking as the second best, Hastings' revival story is a compelling invitation to rediscover the enduring appeal of the British seaside.
