As 2025 draws to a close, the UK property market has revealed its standout performers, with one northern city claiming a particularly speedy crown. According to Zoopla's comprehensive end-of-year review, Sunderland has been named the fastest-moving property market in England and Wales, with the typical home taking just 23 days to sell.
The Northern Powerhouse of Property Sales
While Scotland dominated the overall UK rankings—with areas like Falkirk and West Dunbartonshire seeing homes sell in a remarkable 13 days on average—the north of England proved its mettle. Sunderland's 23-day average sale time, just over three weeks, secured its position at the top of the English and Welsh leaderboard. It was joined by Bedford, Knowsley, and Carlisle, which also recorded 23-day averages.
The appeal is clear when examining the numbers. Data from Rightmove shows that the average property price in Sunderland for 2025 was £180,744. This figure sits a staggering £89,556 below the current UK average of £270,300, offering significant savings for buyers. Rental costs also remain accessible, averaging £692 per month according to the Office for National Statistics—a stark contrast to southern prices.
What's Driving the Demand in the 'Queen of the North'?
Affordability is a major draw, but Sunderland's cultural and lifestyle offerings are equally compelling. The city, affectionately known as the 'Queen of the North', boasts a thriving food scene. Notable mentions include North for seafood, Propa for pies, and local institutions like Dickson's for traditional treats. The city's rich industrial heritage in glassmaking is celebrated at the National Glass Centre, located near the historic St Peter's monastery, the workplace of the Venerable Bede.
For outdoor enthusiasts, Sunderland offers the coast-to-coast sculpture trail, Herrington Country Park, and proximity to Northumberland's award-winning beaches. The Environment Agency awarded an 'excellent' standard to 12 local coastal spots in 2025, including Bamburgh Castle and Beadnell.
National Trends: Decadent Desires and Rural Dreams
Zoopla's 2025 data reveals shifting buyer priorities across the UK. Despite high prices, appetites have grown more decadent, with garage, annexe, acres, and pool ranking as the top searched-for terms. The desire for space and rural living was evident, with 'freehold', 'bungalow', and 'HMO' also featuring prominently in searches.
The review also highlighted the extremes of the market. The most northern sale was a two-bedroom bungalow on Unst, Shetland, for £85,000. At the southern tip, a Grade II listed three-bed terraced house with harbour views on St Mary's, Isles of Scilly, commanded a premium price of £1,200,000.
For those inspired to begin their homebuying journey, fee-free mortgage advice is available through London & Country Mortgages, authorised and regulated by the Financial Conduct Authority (FCA).
