One of Britain's leading housebuilders has strengthened its digital marketing strategy by signing a renewed agreement with the property portal Zoopla. The FTSE 250-listed firm, Taylor Wimpey, aims to secure a better return on its marketing investment and generate higher-quality leads for its new developments through the enhanced partnership.
Enhanced Partnership for Data and Leads
The new contract will provide Taylor Wimpey with advanced market data and insights from Zoopla. This intelligence is designed to help the company optimise its marketing expenditure. As a core part of the deal, all of Taylor Wimpey's new home developments will continue to be listed on the Zoopla platform.
The housebuilder already utilises Zoopla's 'Buyer Insights' tools regionally to inform land acquisition decisions and tailor local marketing campaigns. Zoopla reported that it delivered a significant 35 per cent increase in new home buyer leads for Taylor Wimpey during the second half of 2025.
Stephen Parker, head of digital at Taylor Wimpey, commented on the arrangement. He stated that the deal was "enhanced by improvements across their site and consumer experience, which makes new homes more visible to consumers." He added that "new innovations around buyer affordability and new homes selling schemes will open up additional sources of quality buyer leads for our developments."
Strong Completions Amidst Market Headwinds
This renewed digital push comes as Taylor Wimpey navigates a challenging market environment. The company recently reported its annual results, showing a rise in home completions but warning of persistent weak consumer demand.
Total group completions for the year increased to 11,229, up from 10,593 the previous year. In the UK, completions reached 10,614, rising from 9,972. The average UK selling price also climbed to £374,000 from £356,000. This performance helped the firm finish the year with a forward order book valued at £1,864 million.
Revenue for the period grew to £3.8 billion, driven by higher volumes, selling prices, and land sales. The group expects its operating profit to hit approximately £420 million, a slight increase from £416.2 million.
Budget Uncertainty Dampens 2026 Outlook
Despite these solid figures, Taylor Wimpey echoed concerns voiced by other industry players. The company stated that uncertainty stemming from the previous Autumn's Budget had negatively impacted its order book heading into 2026.
Chief executive Jennie Daly noted that "demand continues to be muted," with first-time buyers being particularly affected. This cautious sentiment has led the builder to anticipate a lower operating profit margin for the 2026 financial year. Reflecting these concerns, Taylor Wimpey's share price has fallen by 7.5 per cent since the start of the year.
The company's Spanish operations completed 494 homes, slightly down from 504, though the average selling price there edged up to €455,000 (approximately £393,923).
