Aldi is bringing back its highly successful voucher initiative for parents, offering weekly £100 prizes throughout 2026 to help families manage the costs of raising a newborn. The discount supermarket's Mamia New Parent Fund, which debuted in 2025, proved so popular with thousands of applicants that it's returning for a second year.
Substantial Financial Support for Families
The scheme will distribute £100 Aldi vouchers every week during 2026, amounting to a total of £5,200 in available support. These vouchers can be used on essential baby products including nappies, wipes, baby food and toiletries available at any UK Aldi store.
According to Aldi's research, nearly one-fifth (17 percent) of new parents identify regular nappy purchases as one of the most significant unexpected expenses following a baby's arrival. This initiative directly addresses those financial pressures that many families face during the early stages of parenthood.
Significant Savings on Essential Products
Fresh data from the supermarket indicates that parents choosing Aldi's own-label Mamia nappies could save up to £380 during their baby's first year compared to purchasing top-name branded alternatives. The Mamia product range extends beyond nappies to include baby wipes, baby food and toiletries, all of which undergo rigorous testing to match branded product standards while costing substantially less.
Julie Ashfield, Chief Commercial Officer at Aldi UK, commented: "We understand that welcoming a baby brings tremendous joy but can also introduce unexpected financial challenges at a time when every penny matters. The overwhelming response to last year's Fund demonstrated just how much parents value this support, with thousands applying. That's precisely why we're reintroducing the Mamia New Parent Fund for 2026 to continue assisting families with those everyday essentials."
How to Enter the Weekly Draw
New parents can apply for the chance to win a £100 voucher by emailing mamiaparentfund@aldi.co.uk with their full name, country of residence, email address and a photograph of their receipt showing their most recent Mamia purchase. The receipt must be dated within the seven days preceding the entry date.
Each week throughout 2026, one fortunate family will be selected to receive a £100 voucher redeemable at any UK Aldi store. Aldi clarified: "Each winner will receive a £100 voucher in total to spend in any UK ALDI store on any products (excluding Stage 1 First Infant Milk which cannot be purchased using the voucher)."
The supermarket confirmed there will be fifty-two prizes awarded during the prize draw period, with digital vouchers sent directly to winners' email addresses. This ongoing support represents a significant commitment from Aldi to help ease the financial burden on parents managing the daily necessities of caring for a newborn.
