French Eyewear Brand Bloobloom Expands London Presence with Notting Hill Store
French fashion eyewear brand bloobloom has unveiled a brand new 900 square foot retail store in the world-renowned shopping destination of Notting Hill. Located at 172 Portobello Road, this opening represents the eighth bloobloom store in London, joining existing locations in Canary Wharf, Carnaby, Covent Garden, King's Road, Marylebone Village, White City, and Spitalfields.
Mediterranean-Inspired Design and Craftsmanship
Inspired by the effortless elegance of Capri, the new Notting Hill store interior masterfully blends Mediterranean warmth with quiet sophistication. The space showcases earthy terracotta floors and light-catching stucco walls, complemented by Greek-style alcoves designed to frame eyewear as sculptural art. Balancing old-world romance with tactile textures, the store pairs a delicate French chandelier and natural linen drapery with handmade rustic pottery.
Designed as a curated sensory experience, the space offers a sun-warmed, timeless escape in the heart of West London, mirroring the meticulous craftsmanship of the collection. The full collection, featuring sunglasses and spectacles, will be available in-store with prices starting from £99.
Comprehensive Eyewear Services and Sustainable Focus
The Notting Hill store will provide customers with the complete bloobloom experience, including walk-in eye examinations conducted by in-house opticians, adjustment and repair services, and personalised style advice. The new location includes one testing room to accommodate these services. All frames are handcrafted and manufactured from sustainable materials, aligning with the brand's commitment to quality and environmental responsibility.
Strategic Expansion and Community Engagement
Abbas Manai, Co-Founder at bloobloom, stated, "Opening in Notting Hill marks an exciting new chapter for bloobloom as we enter 2026. The neighbourhood is a world-renowned retail destination that perfectly mirrors our appreciation for craftsmanship and curated aesthetics." He added, "Bringing our quiet sophistication to such an iconic shopping hub allows us to share the bloobloom experience with a wider community while staying true to our mission of making high-quality and stylish eyewear more accessible. We look forward to welcoming both our loyal customers and new faces into a space that feels as much like a destination as it does a retail store."
The address for the new store is 172 Portobello Road, London, W11 2EB. This expansion underscores bloobloom's growing influence in the London retail landscape and its dedication to blending aesthetic appeal with practical eyewear solutions.
