Ahead of the festive season, Cadbury has unveiled a significant refresh for its much-loved Roses chocolates, marking a change for one of Britain's most iconic Christmas treats.
A Festive Facelift for an Iconic Brand
The confectionery giant, owned by Mondelēz International, has confirmed to Metro that it has refreshed both the outer packaging and the individual sweet wrappers for its Roses assortment. The new design sees the traditional tub adopt a darker, more purple-tinged shade of blue, aligning it more closely with the famous Cadbury logo colour.
Perhaps the most practical change is to the wrappers inside. Each chocolate now boldly displays its name in large letters, removing any guesswork for those unsure whether they're picking a Strawberry Dream or a Hazel Whirl. A spokesperson for Mondelēz stated: "Launched in 1938, Roses is a much-loved Cadbury heritage brand... This year, we have refreshed our packaging to make our products feel even more gift-worthy." The updated look aims to highlight the brand's heritage while evolving with modern consumer tastes.
Mixed Reactions from Chocolate Fans
The new design, which shoppers have already begun to spot in stores, has divided opinion. On social media and professional networks like LinkedIn, some have praised the update for being clean and modern.
Amerjeet Sira commented: "I love the updated packaging design! The changes are not too drastic, which keeps the brand recognisable... Definitely a win!" Lumina Studio Marketing added that the new look was "a perfect example of how to refresh a brand without losing its soul."
However, other fans feel the redesign has lost some of its traditional charm. Craig Barnes critiqued the loss of the previous 'bouquet' design, stating: "Previous design is clearly a bouquet and feels more giftworthy for that... I feel it’s a little lacking in charm." Tracey B echoed this, asking: "Where’s the warmth, the big bouquet, the gift for mum...? This feels cold!"
Part of a Broader Cadbury Strategy
This packaging refresh is not the only change Cadbury is implementing. The news follows the recent announcement that Cadbury Heroes tubs are also changing for Christmas 2025, with a limited-edition paper version launched in Tesco to reduce virgin plastic use. In a notable switch for that line-up, the Cadbury Flake has replaced the Eclair.
Looking further ahead, Cadbury has also teased the launch of a brand new product for 2026: Creme Egg Oreos. This hybrid treat, combining the crunch of an Oreo with the indulgent filling of a Creme Egg, is set to hit shops after Christmas in the lead-up to Easter.
The updated Roses packaging is now rolling out across stores nationwide, ensuring the classic chocolate box has a new look under the Christmas tree this year.
