A premier flagship Harry Potter store is set to open in autumn 2026, bringing a massive new retail destination to Central London. The two-floor store will be located on Oxford Street at The Ribbon building, providing visitors with an enhanced opportunity to experience the Harry Potter world in a novel and exciting way.
Immersive Wizarding Emporium
Spread over an impressive 21,000 square feet, the store will be transformed into an immersive wizarding emporium. It will showcase iconic locations from the beloved books and films, offering fans a unique and engaging environment. The space will feature numerous photo opportunities, interactive experiences, and extensive rows of merchandise, creating a comprehensive Harry Potter shopping and entertainment venue.
Strategic Location and Design
The store will occupy The Ribbon building at 134-140 Oxford Street, a structure built in 2025 and designed by ORMS architects. This building comprises 80,000 square feet of high-quality office space and 26,374 square feet of flagship retail space fronting Oxford Street. The new Harry Potter outlet will become the UK's second official Harry Potter retail destination, joining the existing Harry Potter Shop at King's Cross.
Executive Insights
Karl Durrant, Warner Bros. Senior Vice President of Worldwide Retail, emphasized the significance of this development. "Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories," he stated. "Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it's going to be very special."
Global Expansion and Local Impact
This Oxford Street store will join Warner Bros.'s expanding global portfolio of Harry Potter retail locations, which includes stores in New York, Chicago, Harajuku, and Akasaka. In London, it will complement other Warner Bros.-operated Harry Potter experiences, such as the Warner Bros. Studio Tour London – The Making of Harry Potter and the Harry Potter Shop at King's Cross. The opening is scheduled for later in the year, marking a significant addition to London's retail and cultural landscape.
