As temperatures plummet, a particular winter wardrobe essential from Marks and Spencer is flying off the shelves, with customers so enamoured they are purchasing it in multiples. The retailer's Cloud-Yarn Ribbed Crew Neck Jumper, priced at £26, has become a must-have item, celebrated in hundreds of reviews for its exceptional softness and warmth.
The Bestselling Winter Staple
The jumper, described by M&S as having a regular fit with a timeless crew neck and dropped shoulders, is crafted from a specially developed 'cloud-yarn'. This material is credited for its incredibly soft, fluffy texture that shoppers compare to cotton candy or imagined clouds. Available in a palette of seven colours – faded blue, grey, hazelnut, cream, camomile, dusted lilac, and chartreuse – its popularity has led to some sizes selling out.
With a high average rating of 4.6 out of 5 from 447 reviews, the feedback is overwhelmingly positive. One customer captured the sentiment, writing: "I purchased two of these jumpers, as they are so warm and cosy, and come in a lovely selection of colours. Perfect for wearing on cold winter days." Another simply stated it was "soft as a cloud".
‘I Bought One Then I Bought Three More’
The most compelling endorsement comes from repeat purchases. A detailed review read: "The jumper is very warm and comfortable to wear, I bought one then I bought three more, which probably speaks for itself. It also washes well and I would definitely recommend it." This pattern of buying several items highlights the jumper's perceived value and versatility for the season.
For a complete casual look, M&S suggests pairing the jumper with their £26 Sienna Straight Leg Jeans. However, the product is not without some criticism. A small number of customers reported issues with pilling, with one noting the jumper looked "years old" after just one wash.
Affordable Alternatives on the High Street
Shoppers seeking similar styles have other high-street options. New Look offers a Ribbed Crew Neck Knit Jumper for £12.99 in six colours, which has earned a 4.5-star rating for being comfortable and washing well. Meanwhile, Uniqlo's Soufflé Yarn Mock Neck Jumper is currently on sale for £24.90 (down from £34.90) and boasts an impressive 4.8-star rating, with fans praising its luxurious, non-scratchy feel and breathable warmth.
The success of the M&S Cloud-Yarn jumper underscores a continued demand for high-quality, affordable knitwear that combines style with practical cosiness during the winter months.
