The iconic London department store, Harrods, has sent the collector community into a frenzy with the announcement of an exclusive new product. The retailer is preparing to launch a special, limited edition Jellycat plush toy, continuing the immense popularity of the brand into the new year.
The Sweet Tease on Social Media
Official channels broke the news on Instagram, sending waves of excitement through dedicated Jellycat followers. The post from the official Jelly Friends account cleverly hinted at the design, stating, "We’ve been baking something special... and it’s almost ready." This confirms the upcoming plush will be shaped like a delicious baked good.
A sneak peek image accompanied the announcement, showing a plush that appears to be chocolate-flavoured. Sharp-eyed fans have also noted a hint of something red and leafy incorporated into the design, sparking further speculation about its exact form.
Launch Details and Fan Reaction
The highly anticipated item will be available exclusively at the Harrods store in London. The launch date is set for Monday, 12th January 2026. Since the post went live at 5pm, it has rapidly amassed thousands of likes and hundreds of comments from eager fans expressing their excitement.
This strategic move by Harrods underscores its position as a premier destination for exclusive and trend-setting products. The collaboration with Jellycat, known for its whimsical and high-quality soft toys, is a guaranteed success with collectors and gift-buyers alike.
With the exact design still under wraps, the anticipation is building for the official unveiling. Londoners and visitors are marking their calendars for the January date, hoping to secure one of these rare, sweet treats before they sell out.
