UK Retailers Resist Sony's PlayStation 5 Price Increase
In a surprising turn of events, several prominent UK retailers are currently offering PlayStation 5 consoles at prices significantly lower than Sony's newly implemented rates. Despite the official price hike taking effect on April 2, 2026, stores such as Argos, Smyths, and EE have not yet adjusted their pricing, providing savvy shoppers with a limited-time opportunity to save up to £90.
The Official Price Increase Details
Sony officially raised the prices of all PlayStation 5 models by £90 on Thursday, April 2. This adjustment brings the PlayStation 5 Digital Edition to £519.99, the PlayStation 5 slim with a disc drive to £569.99, and the PS5 Pro to a staggering £789.99. Additionally, the PS Portal remote player saw a £20 increase, now retailing at £219.99. These new prices are currently live on PlayStation Direct, Sony's official online store.
Where to Find Lower Prices
However, numerous UK retailers operating independently from Sony have delayed implementing these increases. At Argos and Smyths, consumers can still purchase PlayStation 5 consoles at their previous, more affordable prices. The digital edition remains at £429.99, the PlayStation 5 slim at £479.99, the PS5 Pro at £699.99, and the PS Portal at £199.99. Notably, Smyths is even offering a £10 discount on the PS5 Pro, reducing its price to £689.99.
Furthermore, Smyths is providing attractive bundle deals. For example, the PlayStation 5 slim disc console is available with popular games like Marvel's Spider-Man 2 or Astro Bot for £519.99, which is the same price the console alone is supposed to cost after the price hike.
Best Deals Across Retailers
For those seeking the absolute lowest prices, EE.co.uk currently offers the PlayStation 5 digital edition for £419 and the standard console for £465, though an account is required for purchase. Amazon, at the time of writing, has applied the price increase to the standard disc console but not the digital edition, suggesting potential stock-related pricing strategies.
Other major retailers, including John Lewis and Currys, have also yet to raise their prices. This situation creates a brief window for consumers to acquire these gaming consoles at a substantial discount before retailers align with Sony's new pricing structure.
Act Quickly to Secure Savings
Given the temporary nature of these lower prices, prospective buyers are advised to act swiftly. The disparity in pricing across retailers indicates that adjustments are imminent, and once these retailers update their systems, the opportunity to save £90 or more will vanish. This price defiance highlights the competitive nature of the UK retail market, where stores often delay following manufacturer-led increases to attract customers.
For gaming enthusiasts and budget-conscious shoppers, this represents a rare chance to purchase the latest PlayStation technology without bearing the brunt of Sony's price hike. Monitoring retailer websites and making purchases promptly is essential to capitalize on these remaining deals.
