A familiar face has signed off from ITV's breakfast television for the final time, as presenter Sally Biddulph departs Good Morning Britain after nearly two decades.
A Heartfelt Farewell After 17 Years
Sally Biddulph, the 50-year-old ITV News anchor, marked her last day on December 17, 2025, with an emotional message to her colleagues and viewers. Taking to social media, she reflected on her long tenure at the broadcaster, describing it as a "privilege" and an amazing ride.
"And that’s a wrap! Today is my last day [at ITV News] after 17 years," she wrote. "What a ride, what a privilege and what amazing colleagues. Time for a new chapter and adventures yet unknown with a later morning alarm clock!" She signed off with her iconic sign-out line one last time: "So for one last time: Sally Biddulph, ITV News, London."
Colleagues and Fans React to the Departure
The announcement prompted an outpouring of support from fans and fellow broadcasters alike. Long-time viewers, accustomed to her delivering the day's headlines, flooded the comments with well-wishes for her next chapter.
Fellow ITV News host Chris Ship shared his sentiments, writing: "Good luck Sally. You’ll be missed and have been a great colleague and friend to many for many years." An internal ITV account, itvnewsinsider, praised her as someone who "exemplifies the best of ITV News: talent, professionalism, friendliness and total charm."
Another GMB Staple Also Moves On
Sally Biddulph is not the only veteran to leave the Good Morning Britain studio recently. Broadcaster and commentator Andrew Pierce also presented his final paper review on the show after almost a decade of sparring with co-host Kevin Maguire.
Pierce announced the "very sad" news on TikTok, attributing his exit to a scheduling clash with his new programme on GB News. He assured viewers that while his daily television banter with Maguire was ending, their popular podcast would continue.
"It has been a blast and I’ll miss it and I think you might miss me," he added, acknowledging the unique dynamic they brought to the early morning slot.
Marking a Changing Landscape for Morning TV
The consecutive departures of two long-serving personalities signal a significant shift for the ITV morning programme. Biddulph's 17-year tenure and Pierce's near-decade represent a substantial loss of institutional knowledge and familiar faces for the audience.
As one fan perfectly summarised, reacting to Biddulph's news: "Wow! End of an era!" Her departure closes a major chapter for Good Morning Britain, as the show looks ahead to a new phase without one of its most steadfast presenters.
