Watch enthusiasts and motorsport fans have a new object of desire to set their pulses racing. Citizen has unveiled a special edition timepiece that leans heavily into its racing heritage: the Promaster Bullhead Racing Chronograph.
This is not a mass-market release. In a move designed to ensure exclusivity, only 4,973 of these watches will be sold worldwide. Each numbered piece is presented as a true collector's item, arriving in a special edition box complete with a plaque.
A Design Dripping with Motorsport DNA
The watch's design is an unabashed homage to the world of high-speed competition. The defining 'bullhead' feature – stopwatch-style buttons positioned at the top of the case, resembling a bull's horns – is a signature of Citizen's historic motorsport pieces. This layout is said to place the controls in the perfect position for timing laps.
The racing theme continues across the display. Clever details include a battery meter that mimics a car's fuel gauge and a 60-minute chronograph sub-dial styled to look like a speedometer. The bold bullhead buttons are flanked by two substantial crowns, adding to the robust, technical aesthetic.
Premium Technology and Features
Beyond its striking looks, the watch is packed with the technology expected from Citizen's high-end range. It features the brand's Eco-Drive technology, which harnesses power from any light source, eliminating the need for battery replacements.
It also comes equipped with a suite of professional features including a tachymeter for calculating speed, an alarm function, and a scratch-resistant flat sapphire crystal. Demonstrating its rugged capability, the watch is water-resistant to 200 metres.
Exclusivity Comes at a Price
Owning this slice of horological and motorsport history requires a significant investment. While Citizen has not explicitly stated the price in the announcement, it is positioned as a premium, limited-run product and is 'certainly not being given away cheap'. The brand is offering free delivery for orders placed directly through its website.
For those curious to see how the watch would look on their wrist without committing to a purchase, Citizen provides a virtual try-on system on its site. This digital tool allows potential buyers to get a realistic preview of the timepiece.
With its limited production run, motorsport-inspired design, and advanced Eco-Drive technology, the Citizen Promaster Bullhead Racing Chronograph makes a compelling case for being the ultimate functional accessory for dedicated petrolheads and watch collectors alike.
