The iconic Dewberry scent has made a triumphant return to The Body Shop, sparking joy among fans who have longed for its distinctive fruity-floral aroma since its discontinuation over two decades ago. This relaunch represents more than just a product comeback; it is a revival of a generational beauty icon that holds significant nostalgic value for many.
A Beloved Fragrance Returns
Originally launched as a cult favourite in the 1990s, Dewberry was discontinued in 2002, leaving devoted followers heartbroken. For years, the scent survived only in memories, cherished half-empty bottles, and fervent online discussions. Its official return to shelves has been met with widespread enthusiasm, offering a sensory trip back to simpler beauty routines and the excitement of discovering a signature fragrance.
The Signature Scent Profile
Dewberry is characterised by its bold, juicy, and unapologetically fun composition. It masterfully blends ripe berry notes with delicate floral accents, anchored by a warm, musky base that feels both playful and comforting. A single spritz can instantly evoke memories of youthful experimentation and the joy of finding a personal scent identity.
The Expanded Dewberry Collection
The Body Shop has not merely reintroduced a single product but has revived the entire Dewberry universe. The collection now encompasses a range of body care items designed for easy layering, from indulgent textures to lightweight everyday essentials. This comprehensive approach allows enthusiasts to incorporate the scent into their daily routines from head to toe.
Key Products in the Range
The Dewberry Perfume Oil, priced at £20, marks the return of the iconic formulation that fans remember fondly. Designed for dabbing onto pulse points like wrists and behind the ears, it delivers a concentrated burst of nostalgia. This long-lasting, pocket-friendly option is essential for original admirers and newcomers curious about the hype.
For those fully embracing the comeback, The Dewberry Body Care Collection at £34.50 offers a perfect way to infuse daily rituals with fruity-floral notes. Meanwhile, The Ultimate Dewberry Collection, priced at £82.50, provides a comprehensive celebration of everything that made this scent legendary, packed with throwback appeal.
Availability and Delivery
The Dewberry range is now available both in-store and online, with standard delivery options starting from £3.99 for two to three-day service. This accessibility ensures that fans across the UK can easily obtain their favourite nostalgic products.
The relaunch of Dewberry demonstrates The Body Shop's commitment to honouring its heritage while meeting contemporary consumer desires for familiar, comforting scents. This strategic move taps into the growing trend of nostalgia-driven beauty purchases, offering both emotional resonance and quality formulations.
