Beauty Expert Reviews Three Major New Foundation Launches
Three significant new foundation releases have arrived on the beauty scene, generating considerable buzz among makeup enthusiasts and professionals alike. These launches include a reformulated cult classic from Armani, an innovative tinted serum foundation from Clarins, and a debut product from Hourglass founder Carisa Janes' new brand, Outside In.
Armani's Luminous Silk Reformulation
Armani has updated its beloved Luminous Silk foundation, which retails for £49 for 30ml. This product has long been celebrated for its buildable, versatile coverage and remains a top choice for bridal makeup worldwide. While reformulations often occur due to advancements in technology, ingredient regulations, or formulation improvements, this particular update appears driven primarily by market trends.
The new version incorporates niacinamide, a highly sought-after skincare ingredient known for its beneficial properties. However, its inclusion in makeup may not be strictly necessary. Fortunately, the addition makes minimal impact on the foundation's performance. The finish is slightly dewier than before, though easily managed with setting powder, and longevity remains unchanged.
All existing shades remain consistent, with eight new shades added to enhance the range's inclusivity. While the core formula remains largely intact, some may question whether this update represents a missed opportunity for more substantial modernization.
Clarins Double Serum Foundation
Clarins has introduced the Double Serum Foundation, priced at £49 for 30ml, inspired by its bestselling face serum. This lightweight foundation features a unique double-chambered bottle that dispenses a precise blend of pigment and serum. A dial on the lid allows users to adjust coverage levels, ensuring consistent formula ratios and minimizing waste.
The shades tend to appear slightly deeper than expected but prove forgiving on the skin. Application is effortless, yielding a glowy, glitter-free finish with a smooth, slightly dewy texture that may not suit very oily skin types. Without setting spray, wear time reaches six to seven hours; with it, longevity extends beyond ten hours. This foundation consistently receives compliments for its skin-enhancing effect.
Outside In Silk Serum Foundation
Carisa Janes, founder and creative director of Hourglass, has launched her new brand, Outside In, with three inaugural products: a light-coverage foundation, a facial oil, and an exceptional foundation brush. The Silk Serum Foundation costs £61 for 30ml and comes in twenty-five shades, which also lean slightly dark but generally remain wearable.
The formula offers a soft, blurry, ethereal appearance with a smooth, comfortable feel. Ideal for those who dislike powder finishes, it sets naturally without caking or chalkiness. This foundation represents a sophisticated option for individuals seeking a lightweight, skin-like base.
These three launches demonstrate ongoing innovation in the foundation category, blending skincare benefits with makeup performance. While each product targets different preferences and skin types, they collectively highlight the industry's focus on multifunctional, high-quality formulations that cater to diverse consumer needs.



