A budget-friendly fashion find is causing a stir online, with Amazon shoppers confessing they are keeping a cosy scarf originally bought as a Christmas present for themselves.
The Viral £10 Fashion Staple
The item in question is the Miss Lulu blanket scarf, which retails for just £9.99 on Amazon and £12.86 at Joybuy. This large, versatile accessory measures a generous 200 by 60 centimetres, making it substantial enough to be worn in multiple ways. According to the manufacturer, its size allows it to function not only as a scarf but also as a shawl or even a makeshift picnic blanket.
The scarf features a classic checked pattern with tasselled ends and is machine washable at 30C. With an impressive 4.6-star rating drawn from over 6,505 customer reviews, it's clear the product has struck a chord. It is currently available in a rainbow of 20 different colours, including purple, red, pastel rainbow, and pink.
Shoppers Can't Bear to Give It Away
The overwhelming sentiment in the reviews is one of delighted surprise at the scarf's quality and softness given its low price point. One typical reviewer admitted, "I did buy it as a Christmas present but I’m keeping it for myself." This theme of self-gifting is repeated by many who have purchased the item.
Others have praised its versatility and warmth. "I’ve worn it as a scarf, shawl, and even a picnic blanket!" wrote one happy customer, while another noted it was "so warm especially as I'm on a high dosage of BP tablets." Many have declared it a wardrobe staple and stated intentions to buy more as gifts for family members.
Not Without Some Criticism
While the majority of feedback is glowing, a small number of negative reviews point to issues with durability. Some customers reported that the material "bobbled already" after only a few wears, with others complaining of "poor quality material." This suggests that while the scarf is a hit for its immediate comfort and value, long-term wear may vary.
Alternative Scarf Options
For those seeking different styles or materials, the original article highlighted a couple of alternative options. The Polly Scarf from Hobbs offers a chunky boucle knit and a colourful check pattern for £39. Meanwhile, Marks and Spencer sells a Brushed Fringed Wrap Scarf with Wool for £36, which contains seven per cent wool for added warmth and comes in grey and black.
However, the runaway success of the Miss Lulu scarf underscores a strong consumer appetite for affordable, multi-functional fashion pieces that deliver on comfort without breaking the bank. Its popularity as a self-purchased treat, despite initial gift intentions, speaks volumes about its appeal.
