One of London's most celebrated bakeries is set to expand its presence with a new outlet in the heart of Chinatown. Arôme Bakery, renowned for its unique fusion of French patisserie techniques and Asian flavours, will open its third London location on Shaftesbury Avenue this spring.
A Cult Following Grows
Arôme has already established a loyal following with its existing branches on Mercer Street in Covent Garden and Duke Street in Marylebone. The bakery's inclusion in Time Out's prestigious list of the best bakeries in London underscores its popularity and culinary excellence.
Signature Fusion Offerings
The bakery's menu is a creative blend of Parisian elegance and global inspirations. Patrons can expect to find housemade shokupan, a delicate Japanese milk bread, alongside innovative pastries like sausage and cheese croissants drizzled with Japanese barbecue sauce. Other highlights include tomato confit pain suisse and miso bacon escargot, artfully garnished with spring onions and fresh coriander.
New Additions at Chinatown Branch
The new Shaftesbury Avenue location will introduce soft serve ice cream to complement Arôme's traditional baked goods and pastries. This addition aims to enhance the customer experience, offering a refreshing treat alongside their beloved artisanal creations.
Strategic Location in a Culinary Hub
The address at 92 Shaftesbury Avenue, W1D 5EA, places Arôme within one of London's most vibrant culinary districts. Chinatown is celebrated for its diverse array of dining options, spanning Malaysian, Korean, Singaporean, Thai, and Taiwanese cuisines, as well as regional Chinese specialties from Sichuan, Canton, and Gansu.
This expansion not only brings Arôme's distinctive offerings to a new audience but also enriches the neighbourhood's already eclectic food scene. The timing coincides with the Lunar New Year celebrations in 2026, which usher in the Year of the Horse on Tuesday, February 17, adding a festive backdrop to the bakery's launch.
Arôme's growth reflects a broader trend of innovative bakeries thriving in London's competitive food market. By blending traditional French techniques with bold Asian flavours, the bakery continues to captivate food enthusiasts and set new standards in the city's patisserie landscape.
