London's bakery scene is preparing to mark National Croissant Day this Friday, January 30, 2026, with a delightful array of complimentary offers for pastry enthusiasts across the capital. While this food-focused celebration originates primarily in the United States, several independent London establishments are embracing the occasion by providing free, freshly baked croissants to early-rising customers.
A Buttery Treat for Londoners
The croissant, with its iconic golden, flaky exterior and soft, buttery interior, has cemented its status as a beloved staple in London's vibrant café culture. This weekend, residents and visitors alike will have the opportunity to indulge in this classic French pastry without spending a single penny, thanks to the generosity of participating bakeries. From traditional crescent-shaped varieties to innovative hybrid creations, the offers cater to diverse tastes and preferences.
Cruffins: A Legendary Pastry Hybrid
Cruffins, located at 181 Drury Lane in Holborn, is celebrating National Croissant Day by giving away 100 of their signature cruffins. This unique pastry combines the laminated, buttery layers of a croissant with the soft, pillowy texture of a muffin, creating a distinctive treat that has garnered a loyal following. The bakery has announced that this generous offer will extend beyond just one day; from January 30 to February 9, they will provide 100 free cruffins daily to customers after 2pm.
Key Details for Cruffins:
- Offer: 100 free cruffins daily
- Duration: January 30 to February 9, after 2pm each day
- Address: 181 Drury Lane, Holborn, London WC2B 5QF
- Nearest Tube: Holborn station
Bread Bread Bakery: Farmers Market Freebies
Bread Bread Bakery is also joining the celebrations by offering free croissants to customers who purchase a loaf of bread at their various farmers market stalls across London this weekend. This promotion will be available at multiple locations, providing a convenient opportunity for locals to enjoy a complimentary pastry while supporting local producers.
Weekend Locations for Bread Bread Bakery:
- Saturday, January 31: Balham Farmers Market, Crystal Palace Farmers Market, Pimlico Farmers Market, Twickenham Farmers Market, and Wimbledon Farmers Market.
- Sunday, February 1: Blackheath Farmers Market, Islington Farmers Market, Wimbledon Village, and Marylebone Farmers Market.
These initiatives not only celebrate National Croissant Day but also highlight the thriving, community-focused bakery culture in London. Whether you're a fan of traditional croissants or eager to try innovative pastry hybrids, this weekend presents a perfect chance to explore the city's culinary offerings without breaking the bank.
