After an agonising six-year wait, Krispy Kreme has finally answered the fervent prayers of its most devoted fans. The doughnut giant has confirmed that its legendary Strawberry Gloss creation, often described as the chain's most requested item ever, is making a triumphant comeback.
The Doughnut That Sparked a Social Media Revolution
Since its discontinuation in 2020, the Strawberry Gloss doughnut has achieved almost mythical status among Krispy Kreme enthusiasts. Social media platforms have been flooded with heartfelt pleas and nostalgic reminiscences about this particular treat, which many describe as the pinnacle of doughnut perfection.
Instagram user @lxkefox captured the sentiment of thousands when they wrote: 'Please bring these back, I genuinely cannot enjoy any other doughnut since they left.' Meanwhile, @emb09 declared: 'I don't understand why you don't make this a permanent part of the line-up. Every other doughnut pales in comparison.'
The consensus among devotees is clear: the Strawberry Gloss represented something special - a perfect marriage of visual appeal and delectable flavour that has remained unmatched in the years since its disappearance.
Limited-Time Valentine's Day Return
Krispy Kreme has announced that the Strawberry Gloss doughnut will be available nationwide from February 7 to February 14, perfectly timed for both Galentine's Day and Valentine's Day celebrations. Priced at £3.19, it will join the existing Hugs and Hearts doughnut range as part of the romantic holiday promotion.
During this period, all filled doughnuts will be transformed into heart shapes, adding an extra layer of festive charm to the seasonal offerings. But the Strawberry Gloss revival represents more than just another limited-edition release - it's a direct response to years of sustained customer demand.
Westfield Stratford Becomes Cupid's Headquarters
The celebration extends beyond the doughnut itself. Krispy Kreme's Westfield Stratford store will be transformed into Cupid's HQ on February 7, featuring several exclusive elements:
- A limited-edition pink drink available only at this location
- A new Strawberry Gloss lip gloss product for those wanting to wear the iconic pink glaze
- Special events including music and photo booth opportunities
The first 500 customers at Westfield Stratford on February 7 will receive a particularly sweet deal: a complimentary Strawberry Gloss doughnut, matching lip gloss, and the special pink drink. Additionally, all purchases will include the chance to spin a wheel for extra doughnuts or lip gloss.
Executive Enthusiasm for the Return
Guy Meakin, President of Krispy Kreme UK & IRE, expressed his excitement about the product's return: 'Krispy Kreme is celebrating the joy of love in every bite, because everyone deserves a little sweetness this Valentine's Day. Strawberry Gloss is our most requested bring-back, so we're excited to see fans fall in love again with its sparkling indulgence.'
Meakin emphasised that the limited-time return represents more than just business strategy - it's about responding to genuine customer passion and creating memorable experiences during the romantic season.
A Broader Context of Nostalgic Returns
The Strawberry Gloss revival occurs within a broader trend of beloved food products making comebacks after extended absences. Recent months have seen several discontinued items returning to supermarket shelves and restaurant menus, suggesting that brands are increasingly recognising the power of nostalgia and sustained customer demand.
This strategic approach allows companies to generate excitement while testing whether previously discontinued products might warrant permanent reinstatement based on contemporary sales performance.
For Krispy Kreme enthusiasts who have spent six years dreaming of the Strawberry Gloss doughnut, the wait is nearly over. The limited-time return offers both a chance to relive past pleasures and an opportunity to introduce this iconic treat to a new generation of doughnut lovers.
