Tesco's Budget Easter Bunny Triumphs Over Cadbury in Surprising Taste Test Results
As Easter approaches, chocolate lovers are faced with an overwhelming array of seasonal treats, from traditional eggs to innovative bakery-inspired creations. A new comprehensive study has evaluated 102 different Easter chocolate products to determine which offerings truly deliver on taste and value, with surprising results that challenge brand loyalties.
The Underdog Champion: Tesco's £1.50 Bunny
The Good Housekeeping Institute conducted meticulous testing of Easter treats ranging from luxury options to humble supermarket staples. Their findings revealed that Tesco's Easter Milk Chocolate Bunny, priced at just £1.50, achieved a higher score than the Cadbury Dairy Milk Chocolate Easter Hollow Bunny, which retails for £3.75.
The 100g Tesco bunny earned a respectable 78 out of 100 points, with experts praising its "very similar creamy flavour" to more expensive alternatives. This budget-friendly option was specifically highlighted as the "best value" product in the entire study. Meanwhile, the Cadbury version, a perennial fan favorite, scored slightly lower at 77 out of 100 points, though it was still described as "exactly how an Easter egg should be."
Supermarket Excellence Across Categories
Tesco demonstrated strength beyond just the budget category. The retailer's Finest Double Layer Salted Pretzel Chocolate Egg, priced at £14, was named the Best Supermarket Milk Chocolate Easter Egg. This recognition underscores how supermarket own-brand products are increasingly competing with premium chocolate makers in terms of quality and innovation.
Other supermarkets also earned notable distinctions. Morrisons The Best Signature Collection Grand Golden Egg, weighing an impressive 1kg and costing £29.50, was crowned the Best Value Milk Chocolate Easter Egg. This massive treat represents significant value for chocolate enthusiasts looking to indulge during the Easter season.
Innovative Easter Creations from Major Retailers
Marks & Spencer has introduced two innovative filled chocolate eggs that the retailer boldly proclaims as "THE Easter eggs of 2026." The Collection Pistachio Filled Shell Milk Chocolate Egg features Belgian milk chocolate dusted with gold, filled with pistachio nut paste, white chocolate, and chopped roasted pistachios. Its counterpart, the Collection Salted Caramel Filled Shell Milk Chocolate Egg, offers a salted caramel layered shell with sea salt flakes. Both products retail for £18 each and are available in stores nationwide and through Ocado.
Lidl has taken a creative approach by transforming popular bakery items into Easter treats. The Deluxe Belgian Chocolate Croissant Bakery Egg features a golden, caramelised white chocolate shell with biscuit and shortbread pieces, milk chocolate drizzle, and cocoa nibs. Priced at £9.99 with the Lidl Plus app (or £12.99 without), this innovative product offers a more affordable alternative to similar premium offerings in the market.
Premium Category Winners
The study also recognized excellence in the luxury chocolate segment:
- Best Milk Chocolate Easter Egg: Lindt Gold Bunny Milk Chocolate Easter Egg 250g (£16)
- Runner-Up Milk Chocolate Easter Egg: Hotel Chocolat Milk to Caramel Extra-Thick Easter Egg 390g (£34.95)
- Joint Best Milk Chocolate Easter Egg Design: Cutter & Squidge Billionaire Filled Easter Egg 550g (£32.99) and Sainsbury's Taste the Difference Extra Large The Caramel One Belgian Milk Chocolate 230g (£10)
- Best Fresh Chocolate: Russell & Atwell Milk and Blonde Chocolate Mini Monty Easter Egg 330g (£39.99)
The comprehensive testing conducted by the Good Housekeeping Institute demonstrates that exceptional Easter chocolate can be found across all price points, from budget-friendly supermarket options to premium luxury products. The results particularly highlight how supermarket own-brand items are increasingly competing with established chocolate brands, offering consumers both quality and value during the Easter season.
