In an ambitious move to rewrite Britain's cultural map, the government has launched a nationwide search for the next 'Town of Culture' - specifically targeting communities that have historically been overlooked in the national narrative.
The new competition, announced by Culture Secretary Lisa Nandy, aims to shine a spotlight on towns whose cultural contributions have been 'written out of the national story' despite their rich heritage and creative potential.
Levelling Up Through Culture
Modelled on the successful City of Culture programme that transformed places like Hull and Coventry, this initiative represents a significant shift in cultural policy. Rather than focusing on metropolitan centres, the government is deliberately seeking applications from towns that have felt excluded from mainstream cultural recognition and funding.
'For too long, our national story has been told through the lens of a few major cities,' Nandy explained. 'This is about recognising that culture and creativity thrive in every corner of our country, and that towns have been the backbone of our cultural identity for generations.'
Transforming Communities
The winning town will receive dedicated government support to develop a year-long cultural programme in 2026, though the specific funding amount remains undisclosed. More importantly, it will gain national recognition and a platform to showcase its unique identity to the world.
The initiative forms part of the broader 'Levelling Up' agenda, using culture as a catalyst for economic regeneration, tourism, and community pride. Previous City of Culture winners have demonstrated how cultural investment can drive significant economic returns and social transformation.
Who Can Apply?
The competition is open to towns across England with populations under 75,000, with applications assessed on several criteria:
- Demonstration of rich but under-recognised cultural heritage
- Community engagement and local support
- Potential for cultural programming to drive regeneration
- Commitment to making culture accessible to all residents
The selection panel will include cultural leaders and community representatives, ensuring decisions reflect both artistic merit and local impact.
A New Chapter for Britain's Towns
This initiative comes at a crucial time, as many towns across England seek new identities in the post-industrial landscape. By celebrating local distinctiveness rather than imposing a one-size-fits-all approach, the Town of Culture competition promises to uncover hidden gems and untold stories that collectively represent the true diversity of English cultural life.
The application process opens immediately, with the winning town expected to be announced early next year, setting the stage for a cultural celebration that could redefine how we value and recognise creativity outside traditional urban centres.
