London's Hottest Immersive Experience Offers Free Sessions This Weekend
Londoners have a unique opportunity to try the city's newest immersive competitive socialising sensation for free this weekend. Activate, the UK's latest entertainment phenomenon, is celebrating the launch of three new London venues by offering complimentary sessions on January 24 and 25.
Free Access to Futuristic Game Rooms
For two days only, guests can book a free one-hour session for up to four people at Activate's three brand-new London locations:
- Oxford Street
- Vauxhall
- Westfield White City
This promotional weekend marks a significant milestone in the brand's rapid UK expansion, following the successful debut at The O2 in December 2024, which earned five-star reviews and ranked fifth among TripAdvisor's must-visit London attractions.
What Makes Activate Special?
Activate blends the excitement of video games with real-world physical activity, creating a completely new competitive socialising experience. Groups of two to five players navigate through high-energy, interactive game rooms featuring:
- Laser challenges
- Grid systems
- Hoops and portals
- Problem-solving tasks
The experience combines live-action challenges with cutting-edge technology in a fast-paced, futuristic environment that makes participants feel like they're in a Mission Impossible movie.
Brand Expansion and Popularity
Rich Beese, co-founder of We Do Play, the experiential entertainment group behind Activate, commented: "The appetite for immersive, active experiences in the UK has exceeded all expectations. From Newcastle to London, the demand for Activate has been phenomenal. Opening three new London locations is a major step in our UK rollout, and this free launch weekend is our way of inviting people to see what all the excitement is about."
Originally launched in Canada in 2017, Activate has grown into a global phenomenon with 60 locations across Canada, the US, and Dubai, generating over 750 million social media views worldwide. The UK rollout represents the brand's first expansion outside North America.
Booking Details and Standard Pricing
The free promotional weekend on January 24-25 is a one-off opportunity to experience Activate at no cost. Once booking slots are gone, they won't be available again. After this weekend, standard pricing applies:
- Off-peak sessions: from £22.95
- Peak sessions: from £29.95
- Minimum two guests required
Each session lasts one hour, offering a complete immersive experience that requires teamwork, communication, and physical coordination to complete various challenges and progress through different game levels.
