The festive feasting is over and the wrapping paper has been recycled. Now, the real post-Christmas tradition begins: the hunt for a spectacular deal. For theatre lovers in the capital, the annual West End Boxing Day sale has officially kicked off, offering a golden opportunity to secure cut-price seats for some of London's most anticipated productions.
What's on offer in the Boxing Day theatre sale?
Organised by TodayTix, in partnership with Time Out, the sale features a stellar line-up of long-running favourites and exciting new arrivals. You can now book discounted tickets for a host of major shows including Wicked, MJ the Musical, Harry Potter and the Cursed Child, and The Phantom of the Opera.
The list of participating productions is extensive, also covering Hercules, The Devil Wears Prada, Matilda, My Neighbour Totoro, Oliver!, Stranger Things: The First Shadow, and Les Misérables. For those seeking a festive treat before the season ends, there are also last-chance offers on Christmas shows like Cinderella at the Hackney Empire.
Planning ahead for 2026
The sale isn't just about current hits. Savvy theatre-goers can also get ahead by booking tickets for future openings at a reduced rate. Highlights include Summerfolk at the National Theatre, the West End adaptation of the classic Western High Noon, and the Self Esteem-starring production of Teeth ‘N’ Smiles.
Tickets in the sale start from just £13, making it an ideal moment to secure an affordable cultural outing for the new year. However, this opportunity is strictly time-limited.
Act fast: key dates for the diary
The dedicated Boxing Day sale runs until December 28, 2025. After this date, it will transition into a New Year’s Theatre Sale, which will continue until January 4, 2026. With such a wide range of popular shows included, the best seats at the lowest prices are expected to sell quickly.
This annual event has become a cornerstone of the London cultural calendar, allowing audiences to experience world-class theatre without the usual premium cost. Whether you're craving a magical musical, a gripping drama, or a brand-new production, the Boxing Day sale is your ticket to an unforgettable 2026 on the West End.
