For more than two years, John “Jay” Morris, a Louisiana state senator, helped pave the way for Meta to build one of the world’s largest datacenters, called Hyperion, in Richland Parish. The Republican attorney lobbied a utility regulator for a key approval, cosponsored two bills that enabled the land deal between Meta and the state, and voted for two additional bills providing tax breaks worth an estimated $3.3 billion.
Now, a Floodlight investigation has found that while Morris used his political position to advance the project, he and his business partners were buying and selling land around it over the past 15 months. As recently as February, Morris and his partners sold hundreds of acres to utility giant Entergy for a methane-burning power plant to provide electricity for the datacenter.
Morris’s recent land deals haven’t been disclosed until now, according to Floodlight’s review of legislative filings, votes, media coverage, and state senate records. It’s unclear how much money he has made from these transactions, as Louisiana law does not require public disclosure of sale prices.
Experts said the senator’s actions raise a serious issue of possible violation of state ethics laws, such as La RS 42:1112(A), 42:1120, and 42:1101, which prohibit government officials from participating in official actions that benefit them financially, require recusal when a conflict exists, and prohibit using public office for private gain.
“What makes it particularly egregious is not one isolated vote, but a sustained pattern: creating legal authority for a specific land deal, backing a huge tax break, lobbying a regulator, quietly positioning personal real estate around the project,” said Dane Ciolino, a professor and expert in governmental ethics at Loyola University New Orleans.
In an interview, Morris denied wrongdoing. He said his land-holdings are public record and that the tax breaks he voted for applied to all datacenters, not just the Meta project. “It makes a nice story if you can try to show that I have some sort of conflict,” Morris said. “But under Louisiana’s ethics laws, I don’t.”
Entergy and the Hyperion Datacenter
In north-east Louisiana’s Richland Parish, former farmlands are transforming into a vast expanse of concrete and steel. Hyperion spans more than 3,650 acres, an area more than twice the size of Rayville, the town beside it. Once operational, it is expected to consume more than seven times the amount of energy each day than the city of New Orleans.
Despite public opposition, state officials including Morris have pushed the project forward as part of a nationwide datacenter build-out. Since construction began more than a year ago, locals have complained of severe air quality issues from dust and relentless traffic from heavy commercial vehicles.
“Yes, there are a lot of complainers, and a lot of the complainers are from out of state,” Morris said. “But the people in our area are generally happy about it.” He argued that the project brings high-paying jobs, an increased tax base, and money for education.
Meta said the company is “committed to creating a positive impact” in Richland Parish, working to limit traffic impact and investing in local schools, non-profits, and small businesses.
It was Entergy – not Meta – that initially pitched state officials on the project, according to a trade publication’s interview with Susan Bourgeois, who helped negotiate the deal as head of the state’s economic development agency. The Louisiana Economic Development (LED) issued a statement saying that “any inference that Senator Morris inappropriately influenced LED or any of our projects is simply incorrect”.
Entergy has claimed in regulatory filings that Hyperion’s immense power needs will require the largest build-out of power plants in its history, enough to fuel a 43% increase in its statewide power-generation capacity.
Morris, who grew up in the area, owns and co-owns two dozen properties spanning more than 2,000 acres surrounding Hyperion, including at least three that share a border with the complex, according to the Richland Parish assessor’s office.
“I bought the property for farmland and the rent that’s derived therefrom. But would I hope that there would be some economic development someday? Of course. Absolutely,” he said. “But was I counting on it? Did I know it would happen? No. Nobody can read the future.”
Broadening Power, Weakening Oversight
Morris bought seven properties within 5 miles of the datacenter since the Meta announcement in December 2024, plus a 165-acre tract about 10 miles south-west. The timing of those land deals shows how closely he mixed official actions with personal business dealings.
In 2024, Morris co-sponsored and voted for a wide-ranging bill that gave LED new authority to lease state-owned property. The state had bought a large tract of land from the family of Fred Scott Franklin – Morris’s business partners – nearly two decades earlier for a deal that fell through. Shortly after the 2024 bill passed, LED used its new authority to lease the site to Meta.
Four months after Meta signed the lease, Morris and the Franklins paid $1.2 million cash to buy an 80-acre plot just across the street from the project site. Less than two months later, one of the senate committees Morris is part of began considering a second bill that would give LED the authority to sell state-owned property. By late April, Morris had signed on as cosponsor and voted for its passage.
By early May, Morris and the Franklins had begun monetizing the property by turning it into a dirt quarry for eventual use on the Meta job site, the senator told Floodlight.
Three months after that second bill was signed into law, LED sold Meta the property that the tech company had been leasing, just a stone’s throw from Morris’s land.
That series of events raises serious ethical concerns, according to La Koshia Roberts, a former chair and currently the longest-serving member of the Louisiana board of ethics. “The fact that he actually voted and didn’t recuse himself is a major concern of mine,” Roberts said.
Yet during those legislative proceedings, Morris never mentioned his interest in the state’s largest economic development project. “A lot of my colleagues know that I have land holdings in Richland Parish, some of which are near the Meta site,” Morris told Floodlight. “But no … I didn’t put it in the record and announce it. But there was nothing to require me to do that.”
Louisiana’s code of governmental ethics states that an official with a substantial financial interest in a governmental proceeding must recuse from voting and disclose their interest if they continue to participate in discussions. “He should not have voted for it,” Roberts said.
Morris said the bills he cosponsored were not targeted at any particular datacenter, and he had nothing to do with drafting them. “The LED bills were part of a broad restructuring that Secretary Bourgeois was pushing. I had no idea that any of that was needed for the Meta development,” he said.
According to Ciolino, Morris’s strongest defense is that the bills and tax break applied broadly to all datacenters. “That matters,” he said. “But it does not end the analysis.” The question is whether Morris had an economic interest greater than that of a general class of persons. “A senator who owns dozens of nearby parcels, co-owns adjoining land, sells dirt for the project, and later sells land to Entergy for a project power plant has a far more particularized economic stake than ordinary citizens.”
Old Friends, New Deals
Morris and his business partners, the Franklins, are close. He and Franklin Sr. have been friends since nursery school. They own several properties together, including the one across the street from Meta. The Franklins have transferred Morris at least $200,000 since 2015 as part of a mutual business endeavor renting out farmland, according to Morris’s financial disclosures and Fred Scott Franklin Jr. The family has also contributed more than $15,000 to Morris’s election campaigns over the past 16 years.
Franklin Jr. confirmed that Morris and the Franklin family have a long history of purchasing and co-owning properties, which they often lease for farmland. He said Morris was not involved in any negotiations with Meta. “I would very much disagree that Jay Morris was an active participant in landing Meta to Richland Parish,” said Franklin Jr.
The Franklins are one of the largest local beneficiaries of the Meta project: they owned nearly all of the land that the datacenter is being built upon. State officials dubbed the property the “Franklin Farms Megasite,” and Entergy has referred to the power plants as the Franklin Farms Power Stations.
When Entergy, LED, and Meta held a press event in December 2024, Franklin Jr. was on stage holding a shovel. Governor Landry and Entergy’s CEO stood alongside him. Morris was also there and prominently featured in a promotional video Entergy circulated on Instagram. “This project that Meta and Entergy have come together to bring to north-east Louisiana most importantly will bring jobs and will bring economic development to a region that’s needed it for so many years,” Morris said in the video.
Morris said he didn’t remember being filmed and hadn’t known the video existed. “I guess they randomly saw me and asked me a couple of questions or something,” he said.
‘I Was Under an NDA’
To build three new gas-fired power plants for Hyperion, along with 100 miles of high-voltage transmission lines, Entergy needed a key approval from the Louisiana Public Service Commission. On August 20, 2025, before the commission voted 4-1 to approve Entergy’s $3.2 billion plan, commissioner Jean-Paul Coussan disclosed that Morris had personally lobbied him to approve the plants.
Four weeks after the commission’s vote, Morris and the Franklins signed agreements to sell nearly 300 acres to Entergy for one of the company’s methane-burning power stations for Hyperion. They had co-owned the property for roughly 15 years prior to the sale.
Coussan, a Republican, had served alongside Morris in the state legislature until his election to the commission in 2024. Morris described him as a friend and alternated between saying he “didn’t reach out” to Coussan, was “pretty sure I didn’t even talk to him,” and “probably did talk to him some.” Later, by email, he said: “I’m sure we likely discussed it.”
Coussan said any conversation with Morris was part of his due diligence as a commissioner. He also said he only learned of Morris’s land deals from being contacted by Floodlight. “No, we didn’t talk about his property, nor do I think it was relevant to my deliberations,” Coussan said.
Entergy Louisiana said that it “acquired two sites near the proposed facility that offer access to necessary infrastructure, including electric transmission lines, natural gas supply and pipelines, and transportation routes. The location was selected in part due to these advantages, as well as its proximity to the customer’s site, which had been owned by the state for more than 20 years.”
Morris pointed out that his land holdings are reported publicly in his annual financial disclosures. But his most recent disclosure is from 2024, making the past two years of land deals difficult to piece together. He was also clear that he did not disclose his Entergy negotiations to Coussan ahead of the vote. “I’m really sure he didn’t know that I was gonna sell any land to Entergy because I was under an NDA, and I couldn’t say anything to him anyway,” Morris said.
Under Louisiana ethics law, the question is not whether he was allowed to discuss the deal, but whether he should have disclosed his personal financial interest to the regulator as part of that conversation.
Morris also sold rights of way to Entergy across four other properties he owns for transmission lines and utility infrastructure. How much Entergy paid remains unclear. But property values beside the datacenter have skyrocketed.
“I would argue just compensation is a lot different now than it was before all this started,” Franklin Jr. explained.
Due to another new law passed that same year, which Morris voted for, the roughly $12 million the state received from selling land to Meta went to a special fund that LED controls to advance similar economic development projects. The Meta deal is the first of several similar Landry-administration projects moving through LED on the same statutory authority Morris helped create.
Over recent years, the Louisiana legislature has weakened ethics laws, according to Roberts. Because of that, “it is imperative on the public to be substantially more aware of potential unethical or questionable actions, and to demand more from their elected officials,” she said.
When asked how he responds to experts alleging his conduct violated ethics rules, Morris replied: “They’re wrong. I would guess whoever you talked to probably has an axe to grind or is politically opposed to me – to what I do. But they’re free to turn me into the ethics board, which I’m sure would do nothing. But if they think it’s egregious, why haven’t they turned me in?”
This story is from Floodlight in collaboration with Verite News and the Louisiana Illuminator.
