A dramatic shift in the UK's property landscape is on the horizon, with a traditionally 'under-appreciated' region poised to eclipse London for house price growth. According to new analysis, the East Midlands is projected to see the strongest increase in the country by 2028, leaving the capital's market in its wake.
The Regional Power Shift in UK Property
Research from estate agency Hamptons forecasts a nationwide rise in average house prices of 84% between 2010 and 2028, pushing the typical UK home cost to £289,500. London's market, where the average price already stands at a staggering £665,178 according to Rightmove, is set to be outpaced. The analysis points to 2026 as the start of a 'regional power shift', with the East Midlands leading the charge.
By 2028, property values in the East Midlands are expected to have surged by 94% since 2010. This growth rate will see it overtake London, which is predicted to slip to fourth place nationally. The West Midlands follows closely with 90% growth, and the North West with 88%.
Why the East Midlands is the New Investment Hotspot
So, what's driving this remarkable growth? The region, accessible from London in around 90 minutes by train, has been championed by locals and online communities as an 'under-appreciated' gem. It offers a compelling mix of affordability, rich culture, green spaces, and excellent transport links, making it increasingly attractive to buyers and investors priced out of the South.
Nottingham presents a prime opportunity, with an average house price of £239,774. The city boasts historic landmarks like Sherwood Forest and Wollaton Hall, a vibrant creative quarter, and proximity to major airports. Its blend of nightlife, parks, and community spirit makes it a strong contender for young professionals and families alike.
In Derby, where homes average £252,857, buyers can explore the Cathedral Quarter's buzz or the grandeur of Chatsworth House. The city caters to food lovers with its Bustler Market and offers family-friendly attractions such as Bluebell Dairy Farm.
Leicester, a vibrant, multicultural city with an average property price of £281,736, hosts the largest Diwali celebrations outside of Asia. The Golden Mile offers a unique cultural experience, while the city's gardens and arboretums provide peaceful retreats.
For those seeking picturesque market town charm, Stamford is a standout, despite higher average prices of around £341,220. With over 600 listed buildings, independent shops, and the serene River Welland, its beauty is a major draw, complemented by attractions like Burghley House and Tallington Lakes.
Navigating Your Property Purchase
For prospective buyers inspired by this regional shift, seeking expert advice is crucial. Partners like London & Country (L&C) Mortgages offer fee-free mortgage advice, providing access to thousands of deals across the market. It's important to remember that your home may be repossessed if you do not keep up repayments on your mortgage.
The data signals a significant rebalancing of the UK property market. As London's growth moderates, the East Midlands, with its major cities and charming towns, is emerging as a formidable and potentially rewarding destination for homeowners and investors seeking value and lifestyle.
