Plans to construct a new hotel at the base of Wembley Stadium's iconic steps have sparked significant local opposition, with residents launching a petition that has garnered over 100 signatures in just two days. The proposed development, set to be submitted for formal approval to Brent Council early this year, targets a plot of land currently used as a vibrant community hub.
Community Space Under Threat
The site in question has served as a market square and children's soft play area since 2022, known as Market Square and Samovar Space. Residents describe this as a cherished community asset that fosters social connections and cultural activities. The petition, initiated by Haider Nasrallah on Change.org, argues that the hotel would overshadow and diminish this much-loved space, potentially leading to increased traffic congestion, noise pollution, and environmental damage.
Developer Plans and Historical Context
Quintain, the developer behind the Wembley Park regeneration, had to await the completion of the new Olympic Steps before advancing this proposal. The plot, adjacent to Brent Council's Civic Centre, already holds outline planning permission for either a hotel or office building under the 2011 Masterplan. Computer-generated images reveal plans for a hotel entrance opening onto Samovar Square, with retail or restaurant units along Olympic Way.
Residents contend that alternative locations exist nearby that would be more suitable for a hotel development, without sacrificing this invaluable community space. They emphasise that the area is not merely a physical location but the heartbeat of local culture, where diverse communities gather and traditions flourish.
Potential Impacts and Timeline
The petition highlights concerns about far-reaching consequences for both residents and the environment, including additional strain on local infrastructure. Quintain has indicated that engagement with residents and stakeholders will occur prior to the formal application submission, expected in February or March. If approved, construction could commence by the end of 2026, with completion estimated to take two to three years.
Despite being approached for comment on the petition, Quintain did not respond ahead of publication. The community remains vigilant, advocating for preservation of their cherished gathering space against what they perceive as inappropriate development.