Gran Turismo 7 continues to receive updates over four years after its launch, demonstrating a successful live service model that Sony has largely overlooked. While the company has struggled with its live service ambitions, Polyphony Digital's racing title shows a more organic approach to ongoing content.
New Update Adds Cars and Events
The latest update, released today, introduces three new vehicles: the Porsche 911 Turbo S Leichtbau (964) '93, the Renault Twingo '93, and the Yangwang U9 '24. It also includes new events and Power Pack challenges, as detailed on the PlayStation Blog. This steady stream of content underscores how Gran Turismo 7 functions as a live service game, despite not being marketed as one.
Sony's Live Service Struggles
Sony originally promised 12 live service games by 2026 but has only launched three: Helldivers 2, Concord, and Marathon. Concord failed within a month, leading to cancellations and a reported pivot back to single-player titles. The company's approach has been criticized for forcing studios like Bluepoint and Naughty Dog into unfamiliar territory, wasting resources and contributing to closures.
Gran Turismo 7's Success
While Sony has not shared official sales figures for Gran Turismo 7, the series has sold over 100 million units worldwide. According to Alinea Analytics, Gran Turismo 7 has surpassed 11 million copies, with 81% on PlayStation 5, making it the second best-selling PS5 game after Spider-Man 2. Microtransactions for in-game currency also generate significant revenue, though exact figures are unknown. The continued updates, timed events, and tournaments suggest strong player engagement.
A Missed Lesson
Gran Turismo 7 fits the live service mold perfectly, yet Sony seems to ignore its example. Instead of reworking franchises like God of War into live service games, Sony should identify titles that naturally lend themselves to ongoing support. Helldivers 2 and Marathon have seen success, but the latter was not part of Sony's original 12-game plan. The upcoming Horizon live service game and Fairgame$ remain uncertain.
The situation mirrors Nintendo's handling of Animal Crossing, which has long been a de facto live service title without explicit marketing. Sony's eagerness to follow trends overlooks the organic success already present in its portfolio. Gran Turismo 8, while not needing a live service label, could easily adopt a similar model without compromising its core identity.
