Lincoln City's American Owner Ron Fowler Charts Sustainable Path Amid US Investment Wave
Lincoln City Owner Fowler: Wrexham Shows What's Possible

American investment continues to reshape the landscape of English football, with historic Lincoln City becoming the latest club to welcome significant transatlantic backing. The Imps have confirmed Ron Fowler, former owner of Major League Baseball's San Diego Padres, as their new chairman and controlling shareholder following his increased investment in the League One side.

From Baseball to Football: Fowler's Unique Perspective

The 81-year-old chairman of Liquid Investments first became involved with Lincoln City in 2024 and has now succeeded Clive Nates as the club's leader. Fowler brings a wealth of sports ownership experience from his time with the Padres from 2012 to 2020 and earlier involvement with the San Diego Sockers during the 1980s indoor football era.

"We're not going to be the Americans coming in, spending a whole lot of money and not knowing what we're doing," Fowler emphasises. "If it was a situation, at my age, where you needed to change everything we wouldn't be doing it."

Wrexham Comparison and Realistic Ambitions

While acknowledging the remarkable success story of Wrexham under Hollywood owners Ryan Reynolds and Rob McElhenney, Fowler is clear about taking a different approach. "I think Wrexham is a one-off. I'm not an actor with Hollywood money, but it shows what can be done," he states.

The new chairman expresses contentment with Lincoln's current position while maintaining ambition for gradual progress. "To say my ambitions are beyond where they are right now is probably not totally true. I love where we are, the way the team's competing, and hopefully we will continue to perform at that level," Fowler explains.

Financial Prudence and Stadium Development

Lincoln City have established themselves as a model of careful financial management under CEO Liam Scully, reaching within sight of the Championship for the first time since 1960. Fowler's additional investment will remain within the club, supporting improvements to their historic LNER Stadium while maintaining sustainable operations.

"We love our stadium. It's a phenomenal atmosphere, it's an outstanding amphitheater and place to play football, but it's also 120 years old and it needs a bit of love and attention," Scully reveals about the 10,669-capacity ground.

David vs Goliath Mentality

Drawing parallels with his baseball experience, Fowler sees Lincoln as embodying the classic underdog spirit. "In baseball, we were in the same division as the Dodgers, who had about $300-400m more revenue every year than we had, but we found a way to compete with them. I look at Lincoln being in the same situation. We make a good David," he reflects.

The club's development of Premier League talent like England international Morgan Rogers and Wales star Brennan Johnson demonstrates their ability to punch above their weight. Promotion to the Championship would bring increased revenues but also higher costs, making sustainable investment crucial.

Long-term Vision and Emotional Investment

Fowler is refreshingly honest about his motivations, stating clearly that financial gain isn't his primary driver. "I lost a lot of money from '87 to '91 owning the Sockers. They had four beautiful trophies to show for it, but they were expensive. But football, as we call it here, you just have to love it. And I happen to love football, so we're sure as heck not doing it for the money," he confesses.

While realistic about the challenges ahead, Fowler admits to dreaming big for the 142-year-old club. "Never say never. I'm an old man, I don't know if they'll get there in my lifetime, but if you're in this game, that's what you're in the game for, to get to the highest level. From the heart, heck yes, that's one of the reasons we do this," he says about potential Premier League aspirations.

Scully remains cautious about discussing promotion too openly, mindful that Lincoln were a non-league team as recently as 2017. The focus remains on balanced growth, creating what the CEO describes as "a real, authentic place to watch football, but equally a modern sports venue that's able to deliver the revenues to support, right now, a League One football club."

As American investment continues to flow into English football at various levels, Lincoln City's approach under Ron Fowler represents a distinctive model - one that respects tradition while planning carefully for the future, proving that sustainable growth can coexist with genuine ambition in the beautiful game.