Bencic's Remarkable Comeback to Tennis Top 10
Olympic champion Belinda Bencic discusses her stunning return to the world's top 10, climbing over 1,200 ranking spots after the birth of her daughter. Discover her inspiring journey.
Category : Search result: WTA sponsorship
Battle of the Sexes Tennis Falls Short of One Point Slam
Analysis reveals why tennis's revived 'Battle of the Sexes' format missed the mark, while the Australian Open's 'One Point Slam' succeeded. Discover the future of innovation in the sport.
Tour Down Under heat crisis shames Australian cyclist
Australian Olympian Maeve Plouffe voices shame as rising temperatures threaten the Tour Down Under, calling for an end to fossil fuel sponsors. Read her powerful account.
Boulter hires Sharapova's former coach for career revival
British tennis star Katie Boulter turns to Maria Sharapova's former coach, Michael Joyce, after a tough season saw her ranking plummet. She aims for a fresh start at the Australian Open.
BP accused of 'insidious' influence on UK science teaching
Campaigners reveal BP's contractual control over Science Museum's teacher training, sparking a boycott by educators and unions. Discover the fossil fuel firm's deep ties to STEM education.
Nike to make British & Irish Lions shirt for first time since 1993
Nike is back as the British & Irish Lions kit maker after over three decades, signing a deal to supply both the men's and inaugural women's teams for the 2027 tours. Discover the details.
Cycling's Tour Down Under grapples with heat and sponsors
Extreme heat forces route changes at the Tour Down Under, as climate activists target the event's fossil fuel sponsorship. Read the full story on the challenges facing professional cycling.
Littler signs historic £20m darts sponsorship deal
Teenage darts sensation Luke Littler agrees a landmark £20m, 10-year contract with Target Darts, the biggest deal in the sport's history. Read the full story.
Community Sponsorship: Refugees Find New Lives in UK Towns
From Derbyshire to Devon, local groups are helping refugee families settle and integrate, offering vital support from housing to language. Discover how these compassionate schemes are building bridges.
Public demands stricter UK gambling advertising rules
New polling reveals overwhelming public support for stricter UK gambling advertising regulations. As pressure mounts on ministers, campaigners urge action to protect children from pervasive ads.
Sports Sponsorship Trends 2026: AI, Prediction Markets, Women's Sport
IMG expert Sam Galet reveals the three trends set to dominate sports sponsorship in 2026. Discover how AI, prediction markets, and women's sport will shape deals.
Venus Williams weds actor Andrea Preti in Palm Beach
Tennis legend Venus Williams, 45, has married Danish-Italian actor Andrea Preti in a Palm Beach ceremony. The wedding follows her historic return to the court and plans for a 33rd WTA season. Read the full story.
NBA Europe to host London sponsor summit in January
The NBA will pitch its vision for a new European league to potential partners at a high-profile London event on 19 January. Find out about the plans for the 16-team competition.
Museum climate programme 'obstruction dressed as education'
A Queensland Museum education programme sponsored by Shell is under fire for allegedly omitting fossil fuels as the primary cause of climate change in its teaching materials. Advocacy group demands review.
How Brands Can Win at the 2026 World Cup
With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.
Mastercard Sponsors London City Lionesses
Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.
LA 2028 Olympics Sponsorship Tops $2bn Milestone
The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.
Life as an unpaid England amateur boxing champion
England amateur heavyweight champion Grace Buckle reveals the financial reality, intense training, and future ambitions of a top female boxer. Discover the truth behind the gloves.
Scotland's Hampden Park renamed Barclays Hampden in major deal
Scotland's national football stadium is now Barclays Hampden after a multi-million-pound sponsorship agreement. The deal also includes Scottish Cup partnerships and support for girls' football. Discover the details.
Swiatek on Wimbledon win and 2026 Australian Open ambition
Exclusive interview with Iga Swiatek on her stunning Wimbledon victory, addressing the double bagel final and her quest for the Australian Open title in 2026.
South Park Turkey Trot Festival Attacked by US Government
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy and a full-scale government assault in the latest episode, setting up an explosive season finale.
Gambling firms' £2bn ad spend sparks tax row
British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.
Tottenham sign hair transplant partner Elithair
Tottenham Hotspur partners with hair transplant clinic Elithair, aiming to boost fan self-confidence. Discover the details of this unique Premier League sponsorship.
British Airways Sponsors New Olympia Events Venue
British Airways becomes naming partner for the new AEG arena and theatre at the £1.3bn Olympia regeneration. Members gain early ticket access and Avios points.
Arsenal's Visit Rwanda sponsorship ends after backlash
Arsenal FC confirms its controversial £10m-a-year sponsorship with Visit Rwanda will terminate in June 2025 following criticism over Rwanda's alleged support for M23 militia.
British Museum ends tobacco sponsorship deal
The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.
Guardian Launches Ashes Weekly Podcast with Qantas
The Guardian partners with Qantas for exclusive Ashes coverage including new podcast Ashes Weekly, hosted by Max Rushden and Geoff Lemon. Tune in from November 20.
Amex: Sponsorship Strategy Wins Gen Z Customers
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
Premier League betting sponsor ban: What's next?
Premier League clubs face a major sponsorship shift as betting firms are banned from shirts from 2026/27. Discover where the smart money is heading now.
Aviva signs £4.5m per season stadium deal
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
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