Category : Search result: Unilever advertising


Unilever's Vaseline Bets Big on TikTok Creator Economy

Unilever is shifting half its ad budget to social media after Vaseline's viral TikTok life hacks, from cleaning shoes to fixing squeaky doors. Discover the 'social listening' strategy reshaping advertising.

Why 2025 Changed Sports Marketing Forever

2025 was a watershed year for sports marketing. AI became essential infrastructure, women's sport proved its commercial power, and live sport reasserted its value. Discover the key shifts.

ASA bans train firms' 'best price' ads

The Advertising Standards Authority has banned misleading 'best price' claims from ScotRail, Greater Anglia, and My Train Ticket. Discover what this means for UK rail passengers and fare transparency.

UK bans junk food TV ads before 9pm watershed

The UK government has announced a watershed ban on TV ads for HFSS foods before 9pm. Discover how this new policy aims to tackle childhood obesity and its impact on the food industry.

Katjes buys Graze from Unilever for £35m

German confectioner Katjes Group is in advanced talks to acquire snack brand Graze from Unilever for about £35m, a fraction of its 2019 purchase price. Discover the details.

Bookmakers won't desert football over sponsor ban

West Ham sponsor BoyleSports says the gambling industry remains committed to football despite the Premier League's front-of-shirt sponsor ban. Discover the future of sports partnerships.

US Senators Demand Meta Scam Ad Investigation

US senators call for FTC and SEC investigation into Meta's $3.5bn scam ad revenue. Discover how Facebook and Instagram profit from fraudulent advertisements targeting millions.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

Booking.com and hotel chains ads banned over prices

The ASA has banned ads from Booking.com, Accor, Travelodge, and Hilton for misleading consumers about room availability at advertised 'from' prices. Discover the full story and what it means for your travel bookings.

The Making of Tango's Iconic 90s Slap Ad Campaign

Discover how the controversial Tango slap ads boosted sales by 35% and became a British cultural phenomenon, despite causing real-life ear injuries. Exclusive insights from the creators.

WPP shares leap on takeover bid speculation

WPP's share price surged as speculation mounted over potential takeover interest from rival Havas and private equity firms. Discover the latest on the advertising giant's future.

John Lewis Christmas Ad Faces Consumer Backlash

Guardian readers criticise John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.

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