Nostalgic snack lovers are in for a treat, as Kellogg's has announced its first-ever seasonal makeover for the iconic Rice Krispies Squares. The beloved marshmallow and cereal bar, a staple of 1990s lunch boxes, is getting an Easter twist for 2026.
A Sweet New Easter Creation
The new product, named Limited-edition Crushed Mini Eggs & Chocolate flavour Squares, has begun appearing on shelves in Tesco supermarkets. Each pack contains four bars and is priced at £2.25.
The treat maintains the classic Rice Krispies cereal base but mixes in a chocolate syrup. It is then topped with crushed mini eggs and finished with a chocolate drizzle. It's important to note that the mini eggs used are not the famous Cadbury variety, but a similar confectionery.
Brand Excitement and Fan Reaction
Holly Wright, the senior brand activation manager at Kellogg's, expressed enthusiasm for the launch. "Squares fans love discovering new flavours, and this spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares," she said.
"Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited-edition treat is set to create excitement in-store and deliver a burst of joy to shoppers’ taste buds."
Early reactions on social media have been positive, with potential customers commenting that the bars look "amazing", "yummy", and something they "need to try".
Part of a Wave of New Kellogg's Products
This Easter bar is not the only innovative product from Kellogg's recently. In early January, the cereal giant launched Cruncy Nut Hot Honey Crunchies, marketed as one of the UK's first spicy cereals.
Inspired by the online 'swicy' (sweet and spicy) trend, these are described as "golden honey-coated curls with a whisper of chilli warmth." They are available in Tesco, Sainsbury’s, Asda, and Morrisons for £3.50 per box.
The launch of the Easter Squares demonstrates Kellogg's ongoing strategy to reinvigorate classic brands with limited-edition flavours, tapping into both nostalgia and current seasonal trends to attract consumers.
