An exclusive new plush toy has caused a frenzy at London's most famous department store. Harrods has unveiled the Glacy Chocolate Cake Jellycat, a limited-edition soft toy available only through its in-store Jellycat Airlines pop-up.
The adorable newcomer, shaped like a decadent chocolate cake with glossy icing and a cheerful face, is already flying off the shelves. Topped with a signature strawberry crown, this £49.95 plush is the latest must-have for dedicated collectors of the London-born brand.
Sweet Success at Jellycat Airlines
The launch took place on 12th January 2026, with fans quickly sharing their finds on social media platforms like TikTok and Instagram. The Jellycat Airlines pop-up inside Harrods has become a pilgrimage site for enthusiasts, featuring exclusive launches and themed décor.
Due to high demand, a queuing system is in operation. Customers are given a ticket before they can enter the pop-up to browse the shelves, which are stocked with sought-after characters.
A Collector's Dream
Jellycat's limited releases are treated with the same fervour as new tech product drops, and the Glacy Chocolate Cake is no exception. The brand's collectors are known for their speed and enthusiasm, meaning stock of this sweet treat is expected to disappear rapidly.
Whether you're a seasoned plushie hunter or looking for a unique gift, this smiling, soft cake represents a strictly limited opportunity. Its exclusive Harrods status makes it a particularly coveted item for 2026.
London's Latest Luxury Launch
The arrival of the Glacy Chocolate Cake reinforces Jellycat's strong connection to its London roots and the enduring appeal of its novelty food range. For those hoping to snap one up, acting quickly is advised, as this deliciously designed plush won't be around for long.
