Tesco is rolling out a popular promotion that could put extra cash back in the pockets of its regular shoppers. The supermarket giant has announced the return of its Clubcard Challenges scheme, giving selected customers a personalised opportunity to boost their reward points.
How the Clubcard Challenges Scheme Works
The promotion, which first launched in August 2024, is running once more from now until 23 February 2026. It is an invite-only initiative, meaning not every Clubcard holder will be able to participate. Those chosen will receive their invitation via email or a notification within the Tesco Grocery and Clubcard apps.
Eligible shoppers will be presented with up to ten personalised challenges based on their previous buying habits. These tasks typically involve purchasing specific branded items, ranging from staples like Diet Coke and toothpaste to pet food and crisps. Participants can select which challenges to undertake and can swap them if they change their mind.
By completing all ten challenges, a shopper can earn a maximum of 5,000 bonus Clubcard points. In the standard scheme, you earn one point for every £1 spent, with 500 points equating to £5 in vouchers. Therefore, the 5,000-point bonus is effectively worth £50 to spend in Tesco.
Smart Shopping Advice from Money Experts
While the chance to earn £50 is enticing, financial experts urge caution. The team at MoneySavingExpert has previously warned customers not to let the promotion encourage unnecessary spending.
Their advice is clear: only buy items you were planning to purchase anyway and view any bonus points as a welcome boost if you happen to meet the targets. They recommend keeping four key questions in mind at the checkout: Do you need it? Can you afford it? Will you use it? Is it worth it?
A Nostalgic Twist on Value
The revival of Clubcard Challenges follows another nostalgic move by the retailer. Tesco recently confirmed it is bringing back the iconic blue and white stripes from its 1990s 'Tesco Value' logo. This retro design is part of a renewed 'Low Everyday Prices' campaign, aimed at competing more directly with discount rivals Aldi and Lidl.
The supermarket stated the stripes will be used to symbolise value and highlight low prices on leading branded products, blending a touch of nostalgia with modern marketing.
For now, shoppers keen to benefit from the Clubcard Challenges should keep a close watch on their emails and app notifications to see if they are among the chosen participants for this lucrative, but selective, promotion.
