Wrist Check Pod: A Fresh Voice in the Watch World
In an industry often criticized for being "pale, male, and stale," the Wrist Check Pod podcast has emerged as a groundbreaking force. Launched in 2021 by Rashawn Smith and Perri Dash, two Black men from New York City's outer boroughs, this podcast has quickly redefined what watch collecting and podcasting can look like. Their refreshing lack of elitism and authentic approach have garnered a dedicated following, challenging long-standing narratives in the horology community.
From Fashion to Horology: An Unlikely Journey
Smith and Dash first met nearly fifteen years ago while working in the fashion industry. Smith was at J.Crew, and Dash was transitioning into jewelry after a stint at Billionaire Boys Club and Ice Cream, the label founded by Pharrell Williams and Nigo. A chance encounter over a hat sparked a conversation that revealed a mutual connection to Pharrell Williams, leading to a lasting friendship and eventual collaboration.
The podcast idea was born during the COVID-19 pandemic, inspired by the hashtag #wristcheck they used on Instagram to share their watch choices. "During Covid, we were consuming a ton of watch content and DM'ing watches back and forth on Instagram nonstop," Smith recalls. After lockdown lifted, Dash pitched the concept at Finelli's Café, and Smith immediately agreed, setting the stage for a cultural shift in watch media.
Breaking Down Barriers with Effortless Style
The Wrist Check Pod stands out for its accessible yet informative style. Listeners can tune in as complete novices without feeling overwhelmed, while seasoned collectors discover new factual insights. Episodes have covered everything from mechanical versus quartz movements to celebrity interviews, like Fred Savage discussing "double wristing" a Blancpain Fifty Fathoms and a Studio Underd0g. The hosts even debate hypothetical scenarios, such as whether to abandon luxury watches for a Citizen during a zombie apocalypse.
Smith attributes their early interest in watches to the men in their lives. "Growing up, the men in our lives influenced us in a lot of ways, and watches were part of that. Seeing them own multiple watches for different occasions planted a small seed," he says. This passion has now grown into a global platform, thanks to the podcast's widespread embrace.
Challenging the Monocultural Narrative
Through their success, Smith and Dash have become part of the watch establishment, using their influence to promote diversity. High-profile collaborations with brands like Ulysse Nardin, Official CPTime, and Blancpain highlight their impact. They've also signed a deal with Revolt to produce the first-ever watch-based show on US cable TV, further expanding their reach.
Despite their rapid rise, Smith emphasizes that podcasting requires hard work. "Podcasting takes real work. Most people aren't built for the long run. We are. We're here to stay, to grow, and to scale," he states. Their authenticity and unique perspectives, shaped by lived experiences, set them apart in a crowded media landscape.
The Role of Social Media and Future Aspirations
Social media has played a crucial role in democratizing watch collecting, according to Smith. "Before, watch collecting and watch media felt one-dimensional because access was limited to a single stream of information," he explains. "Now, diverse cultures and voices are louder and more visible than ever." The podcast's YouTube channel boasts over 60,000 subscribers, with an additional 10,000 followers on Instagram, underscoring their growing influence.
Looking ahead, Smith and Dash have ambitious goals, including landing Kevin Hart as a guest. "He would be the grail guest," Smith says, praising Hart's journey from Philadelphia comedian to Hollywood actor and watch enthusiast. As for advice to new collectors, Smith stresses, "Buy what you like. Forget what someone tells you to buy or what you're 'supposed' to own. You'll make mistakes, your taste will evolve, and that's part of the journey."
The Wrist Check Pod continues to inspire with its commitment to authenticity and inclusivity, proving that the watch world is ready for a change.
